Mobile App Growth Manager

You will own mobile app growth end to end: turning installs from paid and organic channels into registered, verified and funded traders. Sitting in the Channel team, you will set the app acquisition strategy, run the budget and own the numbers from impression to first-time deposit (FTD) and beyond.

How success is measured

• Installs, registrations and FTDs from the app, split by paid and organic.
• Cost per install, cost per registration and CPA per FTD against target, by region.
• Install-to-FTD conversion rate and 30 / 90-day ROAS on app cohorts.
• Store conversion rate (page view to install), keyword rankings and average rating.

• →Proven experience in online retail trading (FX/CFDs), iGaming or crypto: you understand regulated, high-CPA acquisition, deposit-driven funnels and the ad-platform restrictions these verticals face.
• →Experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business and programmatic DSPs.
• →4+ years in mobile app user acquisition, with hands-on ownership of a multi-channel paid budget (ideally USD 250k+ a month).
• →Proven ASO results on both App Store and Google Play.
• →Deep working knowledge of an MMP (AppsFlyer, Adjust or Branch), SKAdNetwork and post-ATT measurement.
• →Strong analytical skills: cohort analysis, LTV modelling and incrementality thinking; comfortable in Excel / Google Sheets and BI dashboards.
• →Experience optimising to down-funnel events (registration, deposit, purchase), not just installs.
• →Fluent English, written and spoken.

Nice to have

• →Knowledge of financial-promotion rules (ASIC, CySEC, FSCA) and Apple / Google policies for financial apps.
• →SQL or BigQuery; familiarity with Salesforce Marketing Cloud.
• →A second language relevant to our key markets (e.g. Spanish, Portuguese, Arabic, Chinese, Thai or Vietnamese).

• Welcoming, young and multicultural team with approachable leadership
• Ability to contribute to dynamic business at a growth phase
• High level of autonomy, support of ideas and putting your expertise into the best practices for the company
• Continuous personal development, training budget, growth with the company and opportunity to learn from industry leaders
• Competitive remuneration, regular salary reviews and performance-based incentive schemes
• Vibrant company life: from team activities to global celebrations

• Interview with HR
• Interview with CMO

Join our team and be a part of a professional, rapidly-growing company operating in a multicultural environment!