Marketing Lead

This is a remote position. Join one of the Philippines’ fastest-growing tech companies! Open to Philippine-based candidates only. About Us Full Scale is a fully remote-first company that helps businesses build dedicated teams of skilled software engineers. We make it easier for growing companies to find, onboard, and retain high-performing software talent. The Role As the Marketing Lead, you will be the driving force behind our go-to-market strategy, product messaging, and brand presence. This is a roll-up-your-sleeves, player-coach role—you’ll develop the marketing strategy while actively executing campaigns, creating content, and building the workflows that drive demand for our enterprise SaaS products. You’ll bridge the gap between strategy and execution, taking ownership of how we communicate our value to enterprise decision-makers. Key Responsibilities Hands-on Execution & Strategy: Act as a player-coach, developing and executing a comprehensive marketing and go-to-market strategy to drive pipeline growth for our enterprise SaaS and platform solutions. Product Marketing & Messaging: Own product positioning, messaging, and value propositions for enterprise audiences. Translate complex technical capabilities into clear, compelling, benefit-driven messaging. Content Generation: Write, produce, and edit high-quality marketing content across the customer journey, including LinkedIn content, thought leadership, blog posts, website copy, email sequences, case studies, ad copy, and webinar scripts. Design Sensibility: Apply a discerning eye for design across all marketing touchpoints. Ensure that visual assets, presentations, landing pages, and marketing collateral are polished, professional, and aligned with our brand identity. Customer Persona Development: Conduct deep research to understand enterprise stakeholders, their pain points, buying journeys, and decision-making processes. Develop and refine customer personas to inform messaging and campaign strategy. Messaging & Content Calendar: Create, manage, and execute a cohesive messaging and content calendar, ensuring a consistent and compelling narrative across channels week over week. LinkedIn & Content-Led Demand Generation: Develop and execute content-led demand-generation strategies, with a strong focus on LinkedIn, organic thought leadership, targeted content, and engagement with enterprise audiences. Multi-Channel Campaign Management: Lead the end-to-end execution of marketing campaigns. Own the promotion, registration, and follow-up strategies for webinars and other content-led campaigns, while coordinating targeted outreach across relevant channels. Demand Generation & Paid Advertising: Build, launch, and optimize demand-generation campaigns, including PPC and paid advertising, to complement organic and content-led initiatives and drive high-quality enterprise leads. Landing Pages & Conversion: Design, build, test, and refine high-converting landing pages tailored to specific campaigns, applying strong design and conversion principles to optimize the user experience. Analytics & Reporting: Implement complete analytics and conversion tracking across marketing touchpoints. Monitor campaign performance, analyze KPIs, and use data-driven insights to continuously optimize content, campaigns, pipeline contribution, and marketing spend. Requirements Proven experience in B2B Enterprise SaaS or enterprise technology marketing. Strong ServiceNow / enterprise platform fluency, with experience or working knowledge of areas such as UI Builder, integrations, custom components, portals, workflows, or related enterprise architecture. Proven experience in Product Marketing (PMM) or owning a marketing function, including positioning, messaging, customer personas, buyer journeys, or go-to-market planning. Demonstrated ability to operate as a hands-on player-coach, combining strategic thinking with direct execution. Exceptional copywriting and content creation skills, particularly for technical or enterprise technology audiences. Ability to translate complex technical concepts into clear, compelling, benefit-driven messaging. Strong experience with LinkedIn and content-led B2B demand generation, particularly organic content and thought leadership. Experience developing and executing B2B content campaigns and webinars. Hands-on experience with landing pages, CRM platforms, and marketing automation tools. Strong analytical mindset with experience in Google Analytics, CRM reporting, conversion tracking, and campaign performance measurement. Experience with PPC/paid advertising, particularly LinkedIn Ads or Google Ads, is a plus. Strong design sensibility and familiarity with tools such as Figma, Canva, Adobe Creative Suite, or similar platforms. Highly organized, self-directed, and comfortable working independently in a fast-paced, 100% remote environment. Benefits 100% remote work setup Work from anywhere in the Philippines Significant ownership of marketing strategy and execution Opportunity to market enterprise SaaS products Hands-on exposure to content, demand generation, webinars, and analytics Collaboration with technology leaders and enterprise stakeholders