Director of Demand Generation

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  Design and execute FurtherAI's enterprise demand generation strategy with full accountability for pipeline volume, quality, and velocity.

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  Build and maintain pipeline coverage targets in partnership with Sales leadership, targeting a 3–4x coverage ratio against quota.

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  Report pipeline metrics weekly to senior leadership; run monthly pipeline reviews with Sales.

• Own the marketing-to-sales funnel end-to-end: MQL definition, lead scoring, routing logic, qualification criteria, and handoff SLAs.

• Diagnose and fix conversion leakage at every stage—from first touch to Sales-Accepted Opportunity.

• Partner with Revenue Operations to implement attribution modeling that Sales and Finance trust.

• Evaluate and invest across paid search, paid social, content syndication, ABM, field events, partner co-marketing, and SDR-assisted outbound.

• Run structured channel experiments, measure pipeline contribution, and reallocate budget toward highest-performing programs.

• Build and scale ABM programs targeting priority enterprise accounts across IT leaders, Heads of AI, and executive economic buyers.

• Hire, develop, and lead a focused demand generation team; define roles, performance expectations, and growth paths.

• Establish the campaign planning cadence, creative briefing process, and performance review rhythm.

• Manage agency and vendor relationships to extend team capacity without bloating headcount.

• Collaborate with Product Marketing to ensure campaign messaging reflects differentiated positioning and speaks to the AI buyer journey.

• Work with the Events and Content teams to extract maximum pipeline value from every marketing investment.

• Represent the demand function in Sales QBRs, board prep, and cross-functional planning sessions.

• 7–10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.

• You've directly owned a pipeline or revenue target—not just a lead volume goal—and have the metrics to prove what you built.

• You have genuine enterprise motion experience: large deal sizes, long sales cycles, multi-stakeholder buying groups.

• You're fluent in the modern demand stack: Salesforce, Marketo or HubSpot, 6sense or Demandbase, attribution platforms, and intent data.

• You've built or meaningfully scaled a demand program at a startup or high-growth company—you know what it's like to do a lot with limited resources.

• You operate as a true Sales partner, not a lead supplier. You've navigated disagreements about quality, built shared SLAs, and earned Sales' trust over time.

• You lead with data, but you're not paralyzed without it. You can make good bets on limited information and iterate fast.

• You're a strong communicator who can represent marketing's contribution clearly to executives, a sales floor, and your own team.

• Experience selling into insurance or other regulated industries

• Background in insurtech or fintech

• Familiarity with founder-led sales environments (YC, a16z, or similar)

Apply now to help build a generational company alongside a world-class team, backed by top investors and founders.