Marketing Campaign Operations Specialist

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

G2 is seeking a hands-on Marketing Campaign Operations Specialist to build, execute, and QA marketing campaigns across our demand generation programs. This role owns campaign production in Marketo and the campaign intake process in Asana.

This role focuses on execution: turning campaign briefs into live, accurately tracked programs across webinars, hosted events, third party events, content, and newsletters. The ideal candidate is detail oriented, comfortable working independently with a US based manager and team, and has Marketo experience building and QAing campaigns end to end.

• Build and execute campaigns in Marketo, including forms, emails, landing pages, smart campaigns, and programs, across webinars, hosted events, third party events, ebooks/content, and newsletters

• Partner with Demand Generation and Content teams to translate campaign briefs into live, correctly configured campaigns

• Own the campaign intake process in Asana, including the core campaign templates for webinars, hosted events, third party events, ebooks/content, and newsletters

• Maintain subtask structure, dependencies, and handoff points across campaign types to reduce manual coordination

• QA campaigns pre launch and post launch for correct tracking, UTM parameters, and Salesforce sync

• Troubleshoot and resolve campaign level issues, such as broken links, form errors, or tracking gaps, as they arise

• Maintain campaign naming conventions, tagging, and documentation for consistency across programs

• Use AI tools to speed up campaign QA, list building, and content formatting tasks

• Identify opportunities to apply AI to reduce manual campaign build time and improve turnaround on intake requests

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• 2-4 years of experience in campaign operations, marketing operations, or demand generation execution at a B2B SaaS or technology company

• Hands-on experience building campaigns in Marketo, including forms, emails, landing pages, and programs

• Strong attention to detail and QA discipline

• Comfortable working independently and asynchronously with a US based manager and team

• Able to accommodate stakeholder/manager hours in the US when needed

• Experience managing campaign intake or project workflows in Asana or a similar tool

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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