Senior SEO Specialist

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

G2 is looking for a Senior SEO Specialist. As part of our world-class SEO team, your goal is to grow measurable traffic, citations, and conversions on our marketplace and other sites. This is a senior, in-house role where you’ll work across a broad range of SEO and AEO disciplines, from technical optimization and schema to keyword strategy, citations, and experimentation.

This role requires a good technical understanding of the way search engines crawl, index, render, and rank websites. You should also bring good project management and communication skills to be successful.

You will have the opportunity to develop your skills, learn how to navigate a fast-growing startup environment, and be part of a mighty team. You will collaborate closely with Product, Engineering, Content, and Analytics to turn SEO opportunities into shipped, measurable impact.

This position is based in Bengaluru and requires in-office attendance for 2 days in a week.

• Support the SEO team in developing and executing high-impact, resource-intensive initiatives for our marketplace

• Support G2 localization and drive increased global website traffic

• Own the keyword strategy and content optimization on learn.g2.com and www.g2.com.

• Increase organic and LLM-driven traffic through continuous optimization and experimentation

• Perform comprehensive keyword research and develop detailed keyword/prompt mapping strategies

• Lead competitive SEO and AEO analysis to benchmark performance and identify opportunities for growth

• Partner closely with Product and Engineering teams, serving as the primary SEO point of contact, and implement technical SEO and AEO recommendations at scale

• Optimize internal linking structures, on-page content, and site speed for improved rankings and UX

• Develop deep expertise in Technical SEO and AEO and serve as a trusted SME for the team

• Mentor and coach Jr. and SEO Specialists through guidance, reviews, and shared learning
  

At G2, SEO work is owned from end to end. We believe that the best outcomes come from teams that think holistically, collaborate deeply, and remain curious about their impact. In this role, you’ll be involved across the full lifecycle of SEO and AEO initiatives, including:

• Research and analysis to identify opportunities and inform decisions

• Building clear SEO/AEO cases grounded in data, context, and logic

• Translating ideas into well-defined implementation requirements

• Collaborating closely with partners through sprint planning, execution, and reviews

• Measuring performance, sharing outcomes, and iterating based on results

We value thoughtful problem-solving, strong attention to detail, and proactive communication. Feedback is a core part of how we learn and grow together, and senior team members are expected to apply it consistently to raise the bar for themselves and the team.

In this role, your time will be split across systems ownership, experimentation, and cross-functional execution. While priorities may shift based on business needs, your focus will broadly include:

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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