Digital Marketing Lead

Summit provides independent insurance agents and their clients with market-leading workers’ comp insurance and elite customer service. We’re growing and currently serve more than 7,000 independent agents and 31,000 policyholders across the South, Midwest, and Mid-Atlantic.

Our strength comes from a single-minded focus on workers’ comp and a commitment to long-term customer relationships. Summit is who you turn to when you need a specialist who not only knows workers’ comp but also gets to know your business and your priorities.

Our field team members are located in every state in which we operate.

Summit is a member of the Great American Insurance Group where our highest goal is for all employees to feel included, respected, and empowered to perform at their best.

At our headquarters located in one of the fastest growing metro areas in the U.S., Summit is seeking a motivated, talented Digital Marketing Lead to drive digital media marketing and execution.  

• →Collaborate with internal and external teams from all public-facing departments throughout our regional U.S. footprint.
• →Drive digital ad strategy and implementation while continuously tracking campaign results and ROI.
• →Contribute to managing public website updates, metrics management and analysis, and page builds and updates (in collaboration with marketing team).
• →Perform continuous analysis and improvement of organic SEO/AEO (in collaboration with marketing team).
• →Execute lifecycle marketing to prospects and customers, using sales department data, email automation, and content marketing techniques (in collaboration with marketing team).
• →Manage and continuously improve company’s presence on video marketing platforms (YouTube, Vimeo).
• →Contribute to video and audio production.
• →Communicate effectively with technical and non-technical stakeholders and business collaborators.
• →Occasionally train fellow employees on related digital tools and apps.
• →Maintain specialized knowledge and continuous improvement of digital initiatives and AI innovation as a subject matter expert.
• →Perform other related duties as assigned.

• Ideal candidate is a digital marketing generalist with broad-based knowledge and 5+ years of successful experience in a corporate, agency, or consulting organization.
• Key areas of specific expertise: 1) website/CMS management and page building (WP + builders), 2) email automation and lead management ideally in Salesforce Marketing Cloud, 3) Google Analytics, 4) SEO/AEO implementation and analysis (such as Semrush, BrightEdge, Surfer SEO), 5) Digital ad platforms: LinkedIn Ads, Google/YouTube, and Meta platforms, 5) AI proficiency with CoPilot and Claude
• Experience and expertise in building creative in Adobe Express, Canva, and standalone AI video and design tool (helpful).
• Working knowledge of Adobe Premiere and Audition (helpful).
• Solid understanding of the logistics of managing a digital marketing tech stack.
• Ability to learn new technology quickly.
• Proven understanding of marketing practices and principles.
• Project management acumen with the ability to juggle multiple tasks, meet deadlines, and maintain attention to detail.
• Ability to move effortlessly between creative and analytical thinking.
• Excellent interpersonal and collaboration skills.
• Command of verbal and written English.
• Bachelor’s degree in a relevant discipline or equivalent experience.
• Helpful, not required, to have experience in the insurance field.

The person hired for this position will work out of the Lakeland, FL office which offers a hybrid work environment of 4 days in the office and 1 day work from home

#LI-Hybrid