Director, Social

1. Define and execute the overarching paid social strategy across the organization, aligning with business objectives and market opportunities.

2. Lead and mentor a team of Associate Directors, Senior Managers, and Managers, fostering a culture of excellence, innovation, and continuous learning.

3. Own P&L responsibility for the paid social practice, driving revenue growth, profitability, and operational efficiency.

4. Cultivate and maintain C-suite and executive-level client relationships, serving as a trusted strategic advisor on digital transformation and paid social innovation.

5. Establish and nurture strategic partnerships with platform leaders at Meta, LinkedIn, Twitter/X, TikTok, Pinterest, and Snapchat to gain early access to beta features and industry insights.

6. Drive thought leadership through speaking engagements, published articles, industry events, and proprietary research that positions GALE as a market leader.

7. Identify and capitalize on emerging trends, technologies, and platforms to maintain competitive advantage and deliver cutting-edge solutions to clients.

8. Lead new business development initiatives, including pitch strategy, proposal development, and client presentations for high-value opportunities.

9. Architect cross-functional collaboration frameworks across paid search, programmatic, SEO, analytics, creative, and planning teams to deliver integrated solutions.

10. Establish standardized processes, frameworks, and tools that scale best practices across the organization and ensure consistent quality delivery.

11. Drive innovation agenda by implementing AI/ML solutions, automation, and advanced analytics capabilities that differentiate GALE's offerings.

12. Provide strategic oversight on crisis management and reputation protection for high-profile clients and campaigns.

13. Develop succession planning and talent acquisition strategies to build organizational bench strength and address future capability needs.

1. 12+ years in digital marketing with at least 5 years in senior leadership roles within agency or consultancy environments, with demonstrated expertise in paid social.

2. Proven track record managing portfolios exceeding $20M+ in annual media spend across enterprise-level clients and complex, multi-market campaigns.

3. Deep strategic expertise across all major paid social platforms including Meta (Facebook/Instagram), LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, and emerging platforms.

4. Established relationships with platform partners at senior levels (e.g., Meta Client Solutions, LinkedIn Marketing Solutions leadership teams).

5. Strong P&L management experience with demonstrated ability to drive revenue growth, margin improvement, and operational excellence.

6. Exceptional leadership and people management capabilities, including experience building and scaling teams of 15+ professionals across multiple levels.

7. Recognized thought leader in the paid social space with a portfolio of published insights, speaking engagements, or industry recognition.

8. Mastery of advanced analytics, attribution modeling, marketing mix modeling, and incrementality testing methodologies.

9. Proven ability to influence and consult with C-level executives and board members on digital strategy and business transformation.

10. Strategic business acumen with experience in new business development, pitch leadership, and winning multi-million dollar accounts.

11. Expertise in change management, organizational design, and driving cross-functional transformation initiatives.

12. Advanced knowledge of marketing technology ecosystems, including integration of CRM, CDP, data warehousing, and marketing automation platforms.

13. Strong commercial negotiation skills with experience securing preferential partnerships, volume discounts, and strategic vendor relationships.

14. Exceptional executive communication and presentation skills, with ability to simplify complexity for diverse audiences.

15. Demonstrated commitment to diversity, equity, and inclusion with experience building diverse teams and fostering inclusive cultures.

16. High levels of integrity, executive presence, strategic thinking, and entrepreneurial mindset.