Freelance Senior Experiential Producer

As a Senior Experiential Producer, you lead complex, high-visibility activations, overseeing production from concept through execution. You are both a creative problem-solver and operational expert, ensuring work delivers against client objectives while maintaining production excellence.

You also play a key role in developing team capability—mentoring producers and coordinators while driving consistency in process and execution.

The Senior Producer will oversee experiential production for a top-tier spirits brand involved in major music festivals and prominent cultural happenings across the sports and entertainment sectors. A background in the spirits industry and familiarity with the festival circuit are highly desirable for this role.

• Lead end-to-end production across complex, multi-market, or large-scale activations.
• Maintain oversight of projects from pitch through final delivery.
• Establish and manage production schedules, ensuring alignment across teams and partners.
• Supervise onsite execution, including partners, vendor teams and production staff.

• Lead production-specific client communication with clarity and authority.
• Partner with account, strategy, and creative to define production approach.
• Articulate production vision, timelines, and execution plans to stakeholders.

• Manage budgets ranging from ~$250K to $2M+.
• Develop production team staff plans.
• Oversee estimates, vendor costs, and reconciliation.
• Identify efficiencies and improvements across workflows and vendor processes.

• Mentor and review work of producers and coordinators.
• Drive consistency in templates, documentation, and best practices.
• Support team development through coaching and feedback.

• Identify opportunities for innovation in event design and execution.
• Maintain strong industry knowledge and relationships.

• Advanced production leadership across large-scale experiential programs.
• Strong financial and operational management skills.
• Confident communicator with ability to influence clients and teams.
• Skilled at balancing creative ambition with executional feasibility.
• Proven ability to mentor and develop junior team members.

• 7+ years of experience in experiential, live events, or brand activations
• Significant experience working with spirits clients in the music festival circuit
• Experience managing large budgets and complex productions.
• Solid knowledge  of permitting, ROS management, show calling, and talent handling.
• Strong and consistent written and verbal communication skills.
• Proficiency in Google Suite and project management tools.
• Willingness to travel and work flexible hours, including holidays, evenings, and weekends as needed.
  

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