Manager, Performance Analytics & Innovation

Panamamid

AnalyticsData & AI

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Quick Summary

Overview

Who We Are:With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics,

Technical Tools

AnalyticsData & AI

Who We Are:
With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media. We don’t shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it’s building brand awareness, improving reputation, launching new products, or publishing brand narratives. We maintain our client relationships with an industry leading tenure of 7+ years on average.
Our agency is frequently named as being one of the Best Places to Work as voted by our own employees, and continuously earn an 90%+ satisfaction rate in blind annual surveys among our clients and employees. Gatesman serves clients nationwide in Healthcare, Higher Ed, Energy, Financial, Retail and B2B.

Role Summary
The Manager, Performance Analytics & Innovation serves as a strategic and technical contributor within the Marketing Intelligence & Innovation (MI²) team. This role blends performance analytics, measurement strategy, emerging technology and a builder’s mindset to solve complex marketing challenges and develop new capabilities that move our clients and agency forward.

This person serves as a trusted analytics and technical voice for clients and internal teams, helping determine how to measure what matters, solve data and tracking challenges, and translate data into meaningful action. They are comfortable moving between business questions and technical solutions and can communicate complex topics clearly to both technical and non-technical audiences.

A critical part of this role is expanding Gatesman’s AI and innovation capabilities. This individual will build on the agency’s existing momentum by independently exploring new technologies and methodologies, developing and testing new solutions, and turning what works into repeatable systems and practices that can scale across teams and clients.

Key Responsibilities
1. Performance Analytics & Measurement Strategy

Design and lead cross-channel measurement strategies tied to client business and marketing outcomes, including KPIs, data requirements and measurement approaches.
Serve as an analytics and technical consultant for clients and agency teams on analytics implementation, tracking, consent/CMP and cross-platform measurement.
Diagnose tracking, data quality and measurement challenges and recommend practical solutions.
Connect data across media, websites, CRM and other sources to uncover insights and translate them into clear business implications and actionable recommendations.
Develop and improve modern approaches to reporting and data delivery, including interactive reporting, data exploration, automated insights, alerts and AI-assisted analysis.

2. AI, Innovation & Capability Development

Identify and develop opportunities to expand Gatesman’s use of AI, automation and emerging technology across agency and client work.
Independently research, test and evaluate new technologies and approaches, including AI-powered tools, agents and automated workflows.
Turn successful experiments and custom solutions into repeatable tools, frameworks and processes that can scale across teams and clients.
Share learnings through documentation, training and enablement to help others confidently adopt new capabilities.
Identify opportunities to automate or rethink existing processes to improve the quality, speed and scalability of our work.

3. Advanced Analytics & Emerging Methodologies

Explore, learn and test advanced analytical approaches such as marketing mix modeling, incrementality, experimentation, attribution, predictive analytics and segmentation.
Develop analyses that move beyond what happened to explain why it matters and what action should be taken.
Understand and communicate methodological limitations and appropriate levels of confidence in findings.
Turn successful approaches into repeatable frameworks and share learnings across the MI² team.

4. Client, Team & Agency Leadership

Serve as a trusted analytics and technical partner for assigned clients, independently leading analytics, measurement and innovation workstreams.
Proactively identify opportunities where data, technology, AI or new methodologies can create additional client value.
Contribute marketing intelligence and innovation thinking to new business opportunities, pitches, RFPs and strategic agency initiatives.
Provide guidance and mentorship to analysts while collaborating across disciplines to solve complex problems.
Contribute to agency learning through AI education, internal training and knowledge sharing.

The successful candidate will embody the following characteristics:

Strategic thinker who connects analytics and measurement to business and marketing outcomes.
Builder and problem solver who enjoys figuring out how to create something new and finding a path forward when the answer is not immediately clear.
Independent learner who actively explores new tools, methodologies and ways of working and applies what they discover.
Storyteller who turns complex data into clear insights, implications and actions.
Teacher and collaborator who shares knowledge, works effectively across disciplines and helps increase the capabilities of others.
Self-starter who can navigate ambiguity, maintain momentum and reliably deliver results.

Required Qualifications

5–8 years of experience in marketing analytics, digital analytics, performance marketing, data strategy or a related discipline.
Strong understanding of digital marketing measurement, including experience developing measurement strategies and working with platforms such as GA4 and Google Tag Manager.
Experience analyzing marketing data and translating findings into meaningful insights and recommendations.
Experience working with structured datasets and working knowledge of SQL or similar methods for querying and analyzing data.
Strong client-facing communication and presentation skills, with the ability to explain complex data or technical concepts clearly.
Demonstrated ability to independently learn new technologies or methodologies, solve problems and move work forward without detailed direction.
Hands-on experience using generative AI or automation tools to improve analytics, marketing or business workflows.

Preferred Qualifications

Experience with cloud-based data environments such as BigQuery, Snowflake or similar platforms.
Familiarity with Python, APIs, data pipelines or marketing platform integrations.
Exposure to advanced measurement or analytics approaches such as experimentation, incrementality, marketing mix modeling, attribution, segmentation or predictive analytics.
Familiarity with AI agents, Model Context Protocol (MCP), LLM-powered workflows or other approaches for connecting AI systems with data, tools and applications.

Gatesman Benefits: