Senior Director Of Communications and Marketing

• Set direction for the function. Develop and lead an organization-wide communications and marketing strategy aligned with The Center's goals. Partner with leadership to set clear priorities for where the team's time and resources go.
• Shape the strategy and the function's future. Serve as a key communications advisor to the CEO and Management Team, including during the Strategic Resiliency Planning process. Translate the final plan into an integrated communications strategy. Evaluate the department's needs and recommend the structure, staffing, and resources to grow the function over time.

• Assess and strengthen infrastructure. Evaluate the department's existing systems, workflows, and tools. Recommend and implement improvements to planning, editorial and email calendars, roles, and intake and approval processes.
• Balance strategy and service. Design a communications & marketing operating model that balances proactive, priority-driven work with day-to-day requests from across the organization. That includes deciding what the team produces directly, what other departments can do themselves with templates and tools, and what goes to outside vendors.
• Oversee tools and vendors. Oversee the marketing technology stack (mass email, website, social media, analytics) and manage relationships and budget for agencies, designers, PR support, and freelancers.

• Lead with and through others. Work in close partnership with colleagues across The Center, an organization that values collaboration. Build regular planning cadences with Programs, Development, Operations, and Advocacy & Government Affairs so communications is part of planning from the start.
• Be a credible, trusted partner. Bring a service-minded, partnership orientation to work with other teams. Set clear, shared expectations so the marketing and communications team is seen as a valued resource across the organization.
• Drive program engagement. Partner with program leaders to develop campaigns that move community members from passive audiences to active participants, clients, and advocates across key service areas, including behavioral health, community programs, arts & culture, and advocacy.
• Support revenue and mission priorities. Partner with Development on digital fundraising, donor acquisition, campaigns, signature events, and stewardship materials.
• Amplify advocacy. Partner with Advocacy & Government Affairs on rapid-response messaging, public policy and legislative campaigns, and government communications that elevate The Center’s leadership voice.

• Understand The Center’s audience. Take stock of existing audience data across email, web, social, and program channels. Develop and implement an approach to audience segmentation and reach that aligns with The Center's fundraising, program, and engagement goals.
• Expand reach. Evaluate and develop outreach strategies to engage communities The Center has historically under-reached, across New York City’s boroughs and diverse LGBTQ+ communities.
• Measure what matters. In partnership with internal data and systems colleagues, set meaningful KPIs for campaigns and channels. Use the results to refine strategy and focus effort where it has the most impact.

• Build a unified narrative. Develop a clear, compelling story of who The Center is today, across its programs, its history, and its role in the LGBTQ+ movement. Equip leaders and staff to tell it consistently.
• Communicate impact. Translate program work and data into compelling impact stories, including client and community voices, for use across fundraising, programs, and public channels. Lead creation of institutional publications such as the annual report, brochures, membership materials, and press kits.
• Lead executive communications. Serve as lead writer and strategist for the CEO's speeches, remarks, and public messaging so her voice comes through clearly and consistently.
• Build shared ownership of the brand. Work with colleagues across the organization to build a shared understanding of The Center's brand: what it is, why consistency matters, and how the team can help others bring it to life. Maintain practical brand standards across digital, print, and on-site channels.
• Lead media and crisis communications. Build proactive press relationships, lead media outreach, and oversee crisis communications planning and response.

• Lead and grow the team. Manage, coach, and develop staff with clear goals, performance expectations, and growth paths. Build a collaborative, inclusive team culture where people feel supported and do their best work.

This is a hybrid position based out of The Center in New York City. The salary range for this role is $150,000 to $165,000. The Center offers a comprehensive benefits package that includes medical, dental, vision, 401(k) with an employer contribution, voluntary life and LTD, employer-paid STD insurance, and paid parental, family care, and gender-affirming healthcare leave. The Center also offers a generous paid time off policy.

The Center was born of community activism in response to the AIDS epidemic, ensuring LGBTQ people had access to information, care, and support that they were not receiving elsewhere. We opened in 1983 to help people who had doors constantly closed in their faces, ostracized by family, friends, and shunned by the general society. Since that time, we have continually provided a wide array of services and programs to serve our community, with an intentional focus on providing support to those who are most vulnerable.

We believe that fostering an inclusive workplace and developing strong cultural competency strengthen our ability to serve our diverse LGBTQ communities effectively. We value respect for diverse backgrounds and experiences, inclusive collaboration, and a commitment to ensuring that our colleagues and the people we serve are treated with dignity.

The Center is an equal opportunity employer. Employment decisions are based on job-related qualifications, experience, competencies, and organizational needs.