Assistant Manager, Data & Insights Analyst (GETB)

Provide analytical support to the Retention Unit by delivering accurate and timely data insights, dashboards, and performance reports. This role plays a critical part in tracking retention metrics, identifying root causes of policy lapses, and aligning data-driven strategies with Call Centre operations to enhance customer engagement and retention outcomes.

Key responsibilities:

• Build and maintain interactive dashboards using tools such as Tableau and Power BI to visualize retention performance and campaign outcomes.

• Analyze customer cohorts, retention metrics, and campaign effectiveness to identify trends and actionable insights.

• Conduct root cause analysis on policy lapses and provide recommendations for targeted interventions.

• Collaborate with the cross functional team to align scripts, training materials, and feedback loops with data insights.

• Support the AVP in preparing monthly performance reports and dashboards for Senior Management Team (SMT).

• Implement and carry out retention initiatives as outlined and directed by the Retention Lead, ensuring timely and effective execution aligned with strategic objectives

• Ensure data integrity and consistency across all reporting platforms and analytics outputs.

• Contribute to segmentation strategies to improve personalization and lift retention rates among targeted customer groups.

• Bachelor’s degree in Data Science, Statistics, Business Analytics, or related field.

• Minimum 5 years of experience in data analysis, preferably in the insurance or financial services industry.

• Proficiency in data visualization tools (Tableau, Power BI) and analytical software (Excel, SQL, Python/R is a plus).

• Strong analytical and problem-solving skills with attention to detail.

• Excellent communication and collaboration skills, especially in cross-functional environments.

• Ability to translate complex data into actionable insights for business stakeholders.

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.