Assistant Manager / Manager

Position: Manager / Assistant Manager - Brand Management & Digital Marketing

 

Discover the GREAT in your career.

 

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurer for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.

 

Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.

 

If you are looking to grow in an exciting career filled with opportunities and potential, we are seeking a professional to join our team as Manager / Assistant Manager - Brand Management & Digital Marketing.

 

The Role:

 

1. Brand Management

• Manage the communications mix to drive, execute and implement the brand, product and event campaigns successfully 
• Ability to think strategically, creatively and innovatively
• Possesses analytical and problem solving skills
• Serve as the brand custodian to ensure brand guidelines consistency across all marketing efforts for internal and external stakeholders
• Excellent time and project management to organize multiple projects at the same time; attention to detail is a must
• Manage and work closely with Media and Creative agencies to ensure timely execution /implementation of campaigns
• Experience in managing market/consumer research
• Excellent written and verbal communication skills
• To perform budget planning and monthly tracking 

 

 

1. Digital Management

• Possesses the skill to effectively promote the brand online
• Serve as the digital brand custodian to ensure brand guidelines consistency and digital compliance across all internal and external stakeholders
• Technical skills to manage corporate website and social media
• Manage SEM and SEO campaigns
• Responsible for all digital content creation
• Manage social listening and social media crisis
• Manage all corporate digital platforms to meet internal stakeholders requests
• Key liaison with Group Digital Marketing team on all issues pertaining to corporate digital platforms

Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive a fair and equal consideration for employment.

 

Location: HQ, Kuala Lumpur

Entity: Great Eastern Life Malaysia

Employment Type: Permanent

 

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

 

 

About Great Eastern

 

Established in 1908, Great Eastern places customers at the heart of everything we do. Our legacy extends beyond our products and services to our culture, which is defined by our core values and how we work. As champions of Integrity, Initiative and Involvement, our core values act as a compass, guiding and inspiring us to embrace the behaviours associated with each value, upholding our promise to our customers - to continue doing our best for them in a sustainable manner.

 

We work collaboratively with our stakeholders to look for candidates who exhibit or have the potential to embrace our core values and associated behaviours, as these are the key traits that we expect from our employees as they develop their careers with us.

 

We embrace inclusivity, giving all employees an equal opportunity to shine and play their role in exploring possibilities to deliver innovative insurance solutions.

 

Since 2018, Great Eastern has been a signatory to the United Nations (UN) Principles of Sustainable Insurance. Our sustainability approach around environmental, social, and governance (ESG) considerations play a key role in every business decision we make. We are committed to being a sustainability-driven company to achieve a low-carbon economy by managing the environmental footprint of our operations and incorporating ESG considerations in our investment portfolios; improving people’s lives by actively helping customers live healthier, better and longer; and drive responsible business practices through material ESG risk management.