Assistant Vice President, Customer Marketing

Discover the GREAT in your career.

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurer for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.

Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.

If you are looking to grow in an exciting career that empowers you to drive the organisation’s business growth through effective customer engagement initiatives, we are seeking an experienced professional to join our team as AVP, Customer Marketing. In this leadership role, you will be responsible for the overall management and development of customer marketing plans to retain existing customers and acquire new customers to achieve business objectives.

The Role:

• Conceptualise, develop and oversee implementation of Customer Engagement initiatives to achieve business goals and target through
• Responsible for implementation of advertising and MARCOM plan to penetrate new customer base and promote new products launched
• Conceptualise marketing positioning and creative execution of product advertising campaigns and media plans
• Establish tie-ups with external parties for on-ground customer engagement initiatives and marketing campaigns, Lead Generation campaign and support all digital enabled sales initiatives

The Person:

• Possess a Degree preferably in Marketing, Communications or Business
• Has minimum 6-10 years working experience in insurance or financial services industry
• Good communication, presentation and interpersonal skills
• Strong management and planning skills
• Analytical skills is a must
• Creative and has strong leadership skills

Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive a fair and equal consideration for employment.

Location: HQ, Kuala Lumpur

Entity: Great Eastern Life Malaysia

Employment Type: Permanent