Lead II, Paid Search

• →Assist in building, launching, and maintaining paid search campaigns across Google Ads and Microsoft Advertising to drive results.
• →Conduct ongoing keyword research, expansion, and negative keyword management to optimize traffic quality and reduce unqualified clicks.
• →Write, test, and refine ad copy and extensions to improve click-through and conversion rates.
• →Monitor campaigns daily and adjust bids, budgets, audiences, and targeting strategies to achieve efficiency goals such as cost-per-quote and policy acquisition growth.
• →Perform search query analysis to uncover new opportunities, improve targeting, and eliminate wasted spend on irrelevant terms.
• →Pull, QA, and analyze performance data to provide actionable insights and clear recommendations to stakeholders.
• →Track daily and monthly spend, ensuring campaigns remain within allocated budgets while consistently meeting key performance metrics.
• →Collaborate with cross-functional teams (SEO, analytics, creative, media) to align strategies, minimize channel cannibalization, and maximize overall marketing impact.
• →Stay up to date on Google and Microsoft Ads updates, industry regulations, and emerging search marketing trends relevant to the insurance sector.
• →Maintain clean account structures, process checklists, and testing roadmaps to ensure best practices are followed.

• Bachelor’s Degree
• 4+ years of experience in PPC and digital marketing
• Mastery of SA360 and Google Ads (AdWords)
• Performance marketing mindset to work toward goals and targets.
• Strong analytical skills for keyword research, data analysis, and performance tracking
• Excellent communication skills, both written and verbal, for collaboration and reporting

• Consistently delivers against key performance goals such as quote volume, cost-per-quote, ensuring paid search directly contributes to policy growth.
• Manage competing deadlines and shifting business priorities, focusing on the optimizations that drive the greatest impact for lead quality and acquisition efficiency.
• Identify performance issues early, analyze root causes, and recommend clear, testable solutions that improve quote flow and reduce wasted spend.
• Communicate performance insights in simple, actionable terms and collaborate effectively with analytics, SEO, and creative teams to ensure an integrated approach to customer acquisition.
• Takes ownership of their campaigns, proactively seek opportunities to improve results, and adapt quickly to industry changes, platform updates, and evolving business needs.

• Familiarity with large-scale budgets
• Agency experience, especially in insurance vertical
• Conversion tracking setup, such as floodlight tags
• SEO knowledge
• Understand of performance metrics beyond clicks, such as LTV or multi-touch attribution

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.