Product Marketing Manager

You will be part of a very lean team responsible for improving existing user acquisition funnels and building new ones. You will interact with marketing, product, design, and development teams to quickly iterate through hypothesis

What you’ll do:

• Own the full funnel from 1st screen to purchase. Identify and fix conversion bottlenecks. Propose and validate conversion optimization hypotheses.
• Plan, run, and analyze A/B tests to increase user engagement and funnel efficiency.
• Conduct market research and competitive analysis to identify product improvement opportunities and drive growth.
• Cooperate with the team (designers, creatives) for quick implementation of changes.
• Monitor core performance metrics.
• Run structured experiments.
• Prioritize tests by impact and speed; document insights and reduce time to launch.
• Deliver clear performance updates: what works, what doesn’t, what scales, what gets cut.
• Think strategically: understand competitors, market trends, and what truly motivates users to convert.

• Monetization understanding: familiarity with subscription models and pricing strategies.
• Ownership of the full funnel development lifecycle — from ideation, research, and design to implementation and analysis.
• Analytical foundation: proficiency with Amplitude/Tableau, event-based analytics, and metrics like CR, CTR, ARPU, LTV, CAC, and retention.
• Growth mindset: curiosity to explore new approaches, fast learning ability, and willingness to take ownership.
• Upper-Intermediate English or higher.