Social Media Content Designer

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

• Create and edit social media assets across formats including static graphics, motion, short-form video and other platform-native creative executions

• Own creative direction for social media within our brand style, while mentoring other team members on great social design and editing

• Transform complex topics, ideas and messages into simple, compelling visual "sound bites" that audiences can quickly understand and engage with

• Develop creative concepts designed for social behavior, not adapted from traditional marketing materials

• Own the social media visual tone and direction, evolved from our corporate brand, understanding that a strong social presence is built from a recognizable look and feel, not just strict templates

• Partner closely with social, marketing and business teams to turn ideas into high-quality creative quickly

• Build repeatable workflows that allow us to test, learn and create content efficiently

• Organize and manage a high volume of creative projects while maintaining quality and consistency

AI fluency is a critical part of this role. Our goal is to use AI to make creative workflows faster, smarter and more efficient and thoughtfully create content.

This role should be comfortable using AI-enabled tools and techniques to:

• Speed up editing and production workflows

• Prototype and explore creative concepts

• Streamline repetitive design tasks

• Improve efficiency while maintaining creative quality

• Find new ways to help a small team create more impactful content

Bachelor’s degree in graphic design or related field, or equivalent experience

4-6 years’ experience designing content specifically for social media and a portfolio that highlights previous brand work.

Please include examples of social media creative work and, when possible, the impact those assets had. We are interested not only in what you created but how the creative performed.

Examples may include:

• Engagement growth

• Reach or impressions

• Video performance

• Audience response

• Testing insights

• How creative decisions influenced results

We are looking for someone who can demonstrate both creative excellence and an understanding of how design drives performance. We may request a creative assignment from a brief during the interview process.

• Advanced knowledge of social media platforms, audience behaviors, content formats and algorithm-driven best practices across Instagram, TikTok, LinkedIn, YouTube Shorts, Facebook and emerging channels.

• Proficiency with social-first creative tools including Canva, CapCut, Instagram Edits and Adobe Creative Suite, with the ability to create content at the speed and style required by modern social platforms.

• Strong visual storytelling skills with the ability to translate complex business topics, products and brand messages into simple, engaging and memorable content.

• Experience creating platform-native static, motion and short-form video content designed specifically for social media consumption and engagement.

• Ability to identify emerging trends, cultural moments and content formats and adapt them appropriately for brand use while maintaining brand consistency.

• Knowledge of design principles including layout, typography, visual hierarchy, animation and motion design for digital environments.

• Experience leveraging AI-enabled tools and workflows to accelerate content creation, concept development, editing and production while maintaining strong creative judgment and quality standards.

• Strong organizational and project management skills with the ability to manage multiple projects, competing priorities and tight deadlines in a fast-paced environment.

• Ability to receive detailed creative direction, incorporate feedback efficiently and deliver high-quality work through multiple rounds of revision.

• Strong communication and collaboration skills with the ability to build relationships, explain creative rationale and partner effectively across social, marketing and business teams

• Knowledge of creative testing methodologies and the ability to use performance insights to inform future content development and optimization.

• Experience with photography, video capture and on-location content production.

• Experience creating motion graphics, animation or other advanced video executions for social media channels.

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Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”