GMSA Brand Engagement Manager

This position leads Chevrolet Brand Engagement across South America, developing content, social media, influencer marketing, and brand experience strategies to strengthen connections with consumers and communities. Working closely with global, regional, and local teams, it drives measurable impact for both the brand and business results.

• →Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• →Advanced or fluent English is required; fluent Portuguese and Spanish are desirable for regional work in South America.
• →Solid experience in brand engagement, integrated marketing, advertising, communications, content, social media, influence, or related areas, preferably in consumer-focused businesses.
• →Experience developing regional or multicountry engagement strategies and coordinating campaigns, content, agencies, and cross-functional teams.
• →Strong knowledge of social channels, content development, digital marketing, influence marketing, consumer engagement, campaign planning, and brand building.
• →Experience working with markets, global teams, agencies, and external partners in complex or matrixed organizations.
• →Willingness to travel regionally.
• →Strategic vision, consumer orientation, creativity, business acumen, results orientation, influencing skills, executive communication, and strong cross-functional collaboration.

• MBA or postgraduate degree in Marketing, Communications, Business, Digital, or a related field.
• Experience in the automotive industry or in consumer goods companies.
• Experience with integrated campaigns, social media, content ecosystems, influencer marketing, communities, events, media, and marketing technology.
• Experience managing communication investments, agency ecosystems, and performance measurement.

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.