Senior Lead, Global Performance Marketing Excellence

• Partner with the Director, Global Performance Marketing to define and implement GM’s enterprise performance marketing vision, principles, standards, and operating model. 

• Set clear expectations across strategy, planning, activation, optimization, experimentation, measurement, and executive communication. 

• Create scalable frameworks, playbooks, templates, definitions, and decision tools that improve consistency across brands, channels, agencies, and markets. 

• Identify gaps in processes, capabilities, tools, and ways of working, and recommend practical enterprise solutions. 

• Help brands and cross-functional partners translate business objectives into integrated, full-funnel performance marketing strategies. 

• Connect channel plans and performance indicators to customer behavior, brand health, commercial outcomes, and marketplace conditions. 

• Evaluate the full set of business and marketing levers—including media, CRM, search, audiences, creative, site experience, offers, incentives, inventory, and channel mix—rather than defaulting to spend optimization alone. 

• Provide an objective enterprise perspective on strategic choices, priorities, activation plans, and optimization opportunities, weighing business impact, customer value, incrementality, efficiency, scalability, feasibility, and strategic fit. 

• Identify cross-brand patterns, risks, opportunities, and transferable best practices. 

• Design and improve repeatable processes across annual planning, campaign development, activation, optimization, performance reviews, and post-campaign learning. 

• Build consistent operating rhythms for cross-brand reviews, opportunity identification, escalation, decision-making, and action tracking. 

• Monitor adoption of enterprise standards, identify barriers, and help teams improve implementation. 

• Serve as a trusted, impartial advisor, grounding recommendations in customer needs, business context, performance evidence, and enterprise strategy. 

• Challenge assumptions constructively and surface tradeoffs, risks, and unintended consequences. 

• Build alignment across Marketing, Media, CRM, Digital, Site, Creative, Sales, Finance, Research, Analytics, Data Science, Technology, agencies, and global markets. 

• Develop concise, executive-ready narratives that explain what is happening, why it matters, and what actions should follow. 

• Bachelor’s degree required.

• Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines. 

• Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment. 

• Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement. 

• Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance. 

• Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization. 

• Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics. 

• Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations. 

• Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams. 

• Experience supporting multiple brands, business units, regions, or markets from a centralized center of expertise or enterprise strategy function. 

• Comfort with back-of-the-envelope business analysis across the digital commerce and omnichannel funnel. 

• Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry. 

• Ability to bring structure to ambiguity, turning broad objectives into repeatable processes and clear standards. 

• Experience working globally and adapting enterprise frameworks to local-market needs. 

• Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization. 

• Advanced degree in Marketing, Business, Strategy, or a related field. 

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