Senior Marketing Manager – GMC Trucks and Full-Size SUVs

As the Senior Marketing Manager for GMC Trucks and Full-Size SUVs you will lead the strategic vehicle lifecycle plan, including developing and executing positioning, product launch, go-to-market plan, and growth initiatives to grow aggregate variable profit through winning vehicle strategies grounded in consumer and competitive insight. You will lead and partner with cross functional teams to deliver a comprehensive vehicle line plan that encompasses product, pricing/incentives, advertising, promotions, and retail channel. You will lead a team responsible for managing several high-priority vehicle lines, including Sierra LD, Sierra HD, Yukon/XL, Canyon, and Savana. This position reports to the Global Marketing Director for Buick and GMC.

What You'll Do:

Lifecycle Management: Lead launch strategy for current programs and coordinate the 4P plan from pre-launch through post-launch and beyond, partnering cross-functionally with Product Marketing on future program development.

Target Customer Ownership: Develop your team to serve as the voice of the customer, grounding target customer definition and vehicle positioning in deep understanding of customers' functional, technical, and emotional needs.

Industry and Competitive Insight: Guide your team to translate competitive opportunities and segment trends — current and future — into market strategy and tactics with a data-driven mindset.

Packaging and Pricing: Lead development of cohesive, segment-appropriate packaging, trim and pricing strategies for each model, balancing customer value and enterprise profit.

Supply and Mix Management: Direct your team to volume and mix recommendations through inventory analysis, customer/dealer insight and growth plans, partnering with Forecasting, Supply Planning and Order Fulfillment to execute.

Messaging and Communication: Lead your team to partner with Brand Strategy, Communications and Performance Marketing on messaging strategy, ensuring accuracy across all communications, and lead storytelling to senior leaders.

Dealer and Field Coordination: Lead development of regular Dealer and Field communication and engagement in partnership with Sales Operations and Regional Sales teams, keeping all critical partners informed and executing effectively at retail.

Team Leadership: Lead a large team of Marketing Managers, Assistant Marketing Managers, and Product Information Specialists, driving execution of strategy and building a high-performing team through coaching, performance reviews, and skill development.

Your Skills and Abilities (Required Qualifications):

• Bachelor's degree in marketing, business or related field.
• 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing.
• Ability to work on multiple projects simultaneously and meet deadlines in a complex team environment.
• Occasional travel, including some weekends, and ability to occasionally work irregular hours.
• Proficiency in Microsoft Excel and PowerPoint.

What Will Give You A Competitive Edge (Preferred Qualifications):

• Experience leading a large team and building a positive, growth-oriented culture.
• Experience managing cross-functional relationships and negotiating skillfully.
• Demonstrated ability to effectively manage resources: time, material, support.
• Sound, strategic decision-making grounded in analysis, experience, and judgement.
• Excellent oral, written and presentation skills, including delivery to senior audiences.
• Proven ability to synthesize complex data into analytical and actionable insight.
• Understanding of the field sales organization and dealer network.

#LI-MO1

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.