Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

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Senior Manager, Salesforce & ServiceNow Marketing Alliance Leader

• →Own the global marketing strategy for the Salesforce and ServiceNow alliances, aligning joint priorities, investments, and programs to growth objectives
• →Influence senior sales and marketing leaders across Genesys and partner organizations to drive alignment and shared business outcomes around marketing programs
• →Lead differentiated joint positioning, content, campaigns, and enablement that increase awareness, demand, and enterprise adoption
• →Drive scalable global demand generation programs that regional teams can activate to accelerate pipeline
• →Partner with Global System Integrators to develop multi-partner go-to-market strategies that expand the reach of Genesys solutions
• →Direct joint marketing investments and market development funds, using performance insights to prioritize opportunities and optimize spend
• →Advise senior leaders on alliance performance, opportunities, risks, and recommended actions
• →Champion new go-to-market approaches based on customer insights, partner priorities, market dynamics, and performance

• 10+ years of progressive B2B marketing experience, including strategic alliances, partner marketing, or enterprise technology marketing
• Demonstrated success leading complex global marketing alliance or go-to-market strategies across organizations and regions
• Proven ability to influence senior leaders and drive strategic alignment in highly matrixed organizations
• Strong business acumen with experience translating partner strategy, customer needs, and performance data into marketing priorities and investment decisions
• Deep expertise in B2B demand generation, account-based marketing, digital campaigns, content strategy, and pipeline development
• Strong experience developing joint go-to-market programs with enterprise technology partners and managing marketing investments
• Experience with Salesforce, ServiceNow, or comparable enterprise cloud platform ecosystems
• Excellent executive communication, strategic planning, and program leadership capabilities

• Experience leading joint go-to-market strategies with Salesforce and ServiceNow
• Experience partnering with global system integrators
• Bachelor's degree in Marketing, Business, or a related field; MBA or relevant advanced degree preferred
• Experience operating across global markets and partner ecosystems

Employee Referral

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About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai. 

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

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