Sr. Field Marketing Manager, Canada

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

• →Execute integrated regional marketing programs that drive pipeline growth across enterprise, commercial, and mid-market segments
• →Partner closely with sales teams to align marketing activities with go-to-market priorities and account-level needs
• →Deliver demand generation campaigns across digital, virtual, and in-person channels to increase engagement and conversion
• →Support account-based marketing initiatives for priority accounts to improve pipeline progression and deal acceleration
• →Identify and activate third-party programs and industry events to expand brand awareness and generate new leads
• →Manage marketing programs within an allocated budget, ensuring effective use of resources and measurable return on investment
• →Collaborate with partner marketing to support channel initiatives and co-marketing opportunities
• →Track and analyze campaign performance, using insights to optimize future programs and improve results

• 5-7 years of experience in field marketing within software or technology organizations
• Experience supporting B2B sales teams and aligning marketing efforts to pipeline and revenue goals
• Demonstrated ability to execute integrated marketing programs that drive measurable results
• Strong understanding of demand generation, lead management, and B2B sales cycles
• Experience working with cross-functional teams, including sales, partners, and marketing stakeholders
• Ability to manage multiple priorities in a fast-paced and evolving environment
• Familiarity with marketing and sales tools such as Salesforce, Asana, or similar platforms
• Ability to travel approximately 25% to support customer-facing programs and internal meetings such as sales QBRs
• Bachelor’s degree or equivalent professional experience

• Exposure to account-based marketing programs targeting enterprise or strategic accounts
• Strong analytical skills with the ability to interpret data and inform decisions
• Experience supporting regional marketing programs within North America
• Ability to build effective working relationships and collaborate across teams

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

This is an active opening at Genesys. We use Artificial Intelligence to support the hiring process, but every application is reviewed by our Talent Acquisition team, looking beyond keywords to focus on your experience and potential.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai. 

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.