Performance Marketing Manager

Maple’s purpose is to meet the world's healthcare needs. We’re Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we’re proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what’s possible every day.

Bold minds. Big impact. A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you’ll do work that changes lives—including your own.

We're looking for a Performance Marketing Manager to own the day-to-day management, execution and optimization of paid acquisition campaigns while supporting organic acquisition through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Performance marketing is a key driver of acquisition and revenue growth at Maple, and this role will help us manage investment effectively, improve performance and identify opportunities for efficient growth.

In this role, you'll manage core paid media channels, use data and experimentation to improve conversion and media efficiency, and partner with performance marketing leadership and cross-functional teams. You'll help us identify and scale what works across audiences, creative and campaign strategies, while balancing acquisition volume with customer acquisition cost efficiency.

As the Performance Marketing Manager, you will:

We don't currently use artificial intelligence (AI) or automated tools to screen, assess or select candidates. Every application is thoughtfully reviewed by our Talent Acquisition team or hiring managers.