Head of Growth

POSITION SUMMARY: The Head of Growth owns Gamma's country deployment pipeline — turning lead generation into vehicle-ready captains at scale across Nigeria. The function delivers Gamma's full country deployment plan through a multi-channel acquisition engine, a centralized conversion operation, and a training and onboarding system spanning every city we operate in. This is a senior commercial leadership role with significant matrix complexity. The Head of Growth orchestrates field agents, platform partnerships, OEM channels, and community referrals; and coordinates with peer functions across Marketing, Customer Success, Risk, and Operations. The role suits a senior operator who thrives on aggregate accountability and cross-functional leverage in a fast-scaling business. ROLES AND RESPONSIBILITIES: 1. Pipeline, Channel Mix & Partnerships Own the country's aggregate lead pipeline as a single accountable number — across every input channel, including those operated by peer functions. Set and manage the country channel mix across field, partner, community, and digital channels — calibrating the blend to deliver volume, quality, and cost efficiency. Diagnose drop-offs across the full acquisition funnel and direct corrective action to keep monthly deployment on plan. Manage channel performance with peer functions on committed volumes, and lead recovery action when commitments are at risk. Own commercial relationships with key acquisition partners — including ride-hailing platforms, delivery platforms, and dealer or showroom partnerships. Lead OEM channel engagement on co-marketing and dealer activation across Gamma's vehicle portfolio. 2. Conversion, Training & Onboarding Own the country conversion engine — turning qualified leads into signed, vehicle-ready customers at scale. Drive conversion rate from qualified lead to signed customer; diagnose and address drop-off by source and city. Own Training & Onboarding across all cities — induction throughput, training quality, and time-to-handover. Deliver captains who are fully trained, onboarded, and vehicle-ready at handover — the point at which the customer transitions into city-level operations. 3. Lead Quality & Cohort Outcomes Own lead quality as a Growth accountability — measured by how leads perform through evaluation, conversion, and into early cohort outcomes. Manage channel mix to deliver not only volume but cohorts that perform against underwritten expectations. Partner with Risk on the feedback loop between source-level lead quality and cohort outcomes — separating quality issues attributable to channel and source from those attributable to credit policy. Hold Growth's lane in the country's cohort-quality conversation — bringing source and channel evidence to senior portfolio reviews. 4. Growth Analytics & Funnel Diagnostics Own the country growth dashboard — pipeline by source, conversion by stage, training throughput, handover readiness, and cohort quality follow-through. Build the analytics function that powers Growth's decision-making — funnel diagnostics, lead quality reporting by source, and senior forum inputs. Instrument source-level and channel-level data to enable real-time diagnosis rather than month-end post-mortem. Bring evidence-based judgement to senior growth conversations, translating funnel data into clear decisions and trade-offs. 5. People Leadership & Function Building Build and lead a senior Growth team across acquisition, conversion, training and onboarding, partnerships, and analytics — setting the bar for talent, performance, and accountability across the function. Cultivate a culture that is direct, data-driven, and accountable to aggregate outcomes rather than channel-level alibis — where peer functions are partners to be coordinated, not obstacles to be blamed. Operate as a credible peer to other country Heads — chairing forums, navigating trade-offs, and bringing structured judgement to senior decisions. Represent Growth at the Country Manager and senior leadership level — translating funnel realities into strategic recommendations and shaping the company's growth trajectory. Requirements Requirements Master's degree in Business Administration, Marketing, Economics, or a related field. 10+ years of progressive commercial experience, with at least 5 years in a senior role accountable for multi-channel customer acquisition at scale — ideally in gig economy, mobility, fintech, asset finance, ride-hailing, last-mile logistics, or large-scale distribution within African markets. Demonstrated track record of building and running multi-channel acquisition operations — across field, partner, referral, and digital channels. Direct experience operating in a matrix structure across multiple cities, where execution runs through local leaders not under direct line management. Proven experience leading senior functional managers — hiring, coaching, developing, and where necessary replacing them. Demonstrated ability to be held to an aggregate outcome while depending on peer functions for inputs, and to manage those peer relationships through structured contracts and forums. Experience working with OEM and platform partners in commercial channel relationships strongly preferred. Experience standing up new commercial functions from zero strongly preferred. Key Skills Multi-channel acquisition fluency, with the judgement to calibrate volume, quality, and cost across field, partner, community, and digital channels. Funnel and data discipline with an ability to read conversion data critically and diagnose drop-offs before they surface as missed targets. Leads peer functions and senior forums through structured judgement, not line control displaying influence without authority Comfortable being measured on a number whose inputs are partly outside direct control. Quality-versus-volume judgement, with the conviction to resist growth pressure when channel mix risks downstream cohort health. Has the capability to drive difficult conversations while holding peers, partners, and direct reports to standard with clarity and respect. Structured thinking and writing and displays a sharp ability to translate complex commercial trade-offs into clear, well-argued decisions. Benefits WHY YOU SHOULD JOIN US: Lead growth at one of Africa's fastest-scaling mobility-fintech businesses, in a role with direct line of sight to country-level impact. Operate at senior leadership altitude, with the authority to shape strategy, build a team, and influence company direction. Work alongside a senior peer group of accomplished operators in a culture that values direct, evidence-based, accountable leadership. Build something that changes the economic trajectory of thousands of gig workers and the communities they serve. Competitive senior leadership package — base, performance-linked variable, equity participation, and comprehensive benefits.