Content & Personal Brand Specialist

Content & Personal Brand Specialist — Australian Staffing Company Manila, Philippines | Hybrid | Full-time | AU Business Hours

Tell our story to two countries.

GSN is an Australian staffing company helping small and medium-sized businesses build long-term offshore teams of exceptional Filipino professionals. We are growing quickly across Australia, and we are looking for a Content & Personal Brand Specialist to become the creative voice of our brand — and the personal brands of our two co-founders.

This is not a generic social media role. This is the kind of role that defines a career:

About us

We are a founder-led business with a clear belief: offshoring done right is a force for good. Done well, it gives Australian business owners the freedom to grow, and gives Filipino professionals access to genuinely meaningful, well-paid, career-building work with companies that value them properly. We are proudly building the kind of staffing company we wish existed when we started.

What you will do:

● Run GSN's business pages on Facebook, LinkedIn, Instagram, and TikTok

● Manage Brett and Leanne's personal social profiles, writing in their voices

● Travel onsite to our Manila office and other locations to film our staff, founders, and culture content

● Edit short-form video for Reels, Shorts, and TikTok

● Build a rolling monthly content calendar and report on what is working

● Be the creative force shaping how thousands of Australian business owners and Filipino jobseekers come to know us

Who you are:

● You have three to five years of experience and you know your craft

● You can write in a voice that is not your own — a plain-spoken Australian tradie sounds nothing like a marketing founder, and you can do both convincingly

● You are as comfortable behind the camera as you are at the keyboard

● You can confidently direct people in front of the camera, including senior leaders

● You are proactive — you bring ideas to the table, you do not wait to be told what to post next

● You have an instinct for what is working on social media right now, not what worked three years ago

● You are based in Metro Manila and available for onsite filming days

Bonus points if you:

● Own basic filming kit (gimbal, lapel mic, lighting)

● Have B2B services, recruitment, or staffing industry experience

● Have grown a founder's LinkedIn presence from quiet to influential

● Are comfortable on camera yourself (helpful for directing, not required)

What we offer:

● A permanent, full-time role with a stable, growing Australian company

● Monday to Friday, Australian business hours — no graveyard shifts

● Hybrid working — the flexibility of working from home with regular creative days onsite

● Direct working relationships with both co-founders

● A genuinely creative role with end-to-end ownership of how our brand shows up in the world

● A clear growth path into a senior content lead role as we scale

● Competitive salary, paid leave, and a team that treats you the way every Filipino professional deserves to be treated — as the reason we win