Growth Lead

Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.

Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.

Genius AI is building its growth motion, and autonomous account-based marketing is at the center of it. As Growth Lead, you'll own two things: the strategy that turns target accounts into customers, and the team that builds the autonomous engine behind it. This isn't a role where you inherit a defined program and optimize it, or manage a team that's already in motion. You'll set the direction, grow the existing team, and make the calls on which accounts to get in front of, messaging, channel mix, and more. 

We're looking for someone who has built AI-powered GTM workflows and knows how to design systems that scale personalization, surface intent signals, and tighten the feedback loop between campaign performance and strategy.

You will report directly to the Chief Business Officer. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

• →Own the autonomous outbound engine across segments, including account selection and segmentation, messaging, channel mix, Sales handoff, and the metrics that define success 
• →Lead, coach, and grow the existing team, including hiring decisions and setting the bar for how the function operates as it scales
• →Own the budget and channel investment decisions for the motion, and defend those tradeoffs with data
• →Design and deploy AI-powered campaign workflows that scale personalization across the target account list, using relevant data and signals
• →Execute integrated multi-channel campaigns across outbound email, direct mail, and digital, tailored to key personas and funnel stage, across different customer segments
• →Run structured A/B tests, build a learning agenda, and translate results into strategic decisions
• →Partner with Sales, RevOps, and Product Marketing leadership to align on account targeting, campaign strategy, and pipeline metrics

• 5+ years of B2B demand gen or growth experience at a high-growth technology company, with a track record of setting strategy for a growth motion, not just running the campaigns inside one
• At least 2 years managing and developing a team, with specific examples of how you've grown people's skills and output
• Track record of owning budget or investment decisions for a growth function, and the tradeoffs that come with them
• Proven experience building AI-powered GTM workflows from scratch using tools like Clay or similar platforms to automate prospecting, personalize outreach at volume, or surface intent signals
• Comfortable building without a defined playbook, with a track record of standing up net-new motions and creating structure from ambiguity
• Deep fluency in segmentation, intent signal interpretation, and account prioritization, with a strong instinct for finding the right accounts at the right moment
• Proven track record of tight alignment with Sales and RevOps at the leadership level, treating pipeline as a shared metric rather than a handoff