Product Marketing Specialist, CareScout Services

At Genworth and CareScout, we're on a mission to simplify and dignify the aging experience. 

The truth is, most of us will help a parent, spouse, family member, friend, or neighbor navigate aging and care at some point in our lives. We've been

there ourselves. That's why we're building better ways to help people find, fund, and understand aging care all while being supported every step of the

way. 

We're a team of curious problem-solvers, compassionate listeners, and people who care about making a difference. We value diverse perspectives and

are committed to fostering an inclusive culture where every team member feels respected, supported, and empowered to bring their authentic self. 

Our four values guide our strategy, our decisions, and our interactions: 

• Make it human. We care about the people that make up our customers, colleagues, and communities. 

• Make it about others. We do what’s best for our customers and collaborate to drive progress. 

• Make it happen. We work with intention toward a common purpose and forge ways forward together. 

• Make it better. We create fulfilling purpose-driven careers by learning from the world and each other. 

If you’re looking to build a meaningful career while helping transform the aging experience for millions of families, we’d love to hear from you.

Product Marketing Specialist, CareScout Services

The Product Marketing Specialist will help drive awareness, adoption, engagement, and measurable growth for CareScout Services by executing product marketing initiatives, downstream campaigns, and channel programs across partner, customer, and sales enablement audiences. This role blends product marketing, campaign execution, customer insight, and cross-functional collaboration to support product launches, market expansion, ongoing engagement, and continuous optimization.

A Hybrid schedule of both Remote and In-Office days is required. In office days are Tuesday, Wednesday and Thursday with working hours targeting our core business hours of 9am-5pm EST.

National Range: $68,900 - 103,000