Public Relations Intern - Winter/Spring 2027

United States·Richmondentry

MarketingPublic Relations

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Quick Summary

Overview

At Genworth and CareScout, we're on a mission to simplify and dignify the aging experience. The truth is, most of us will help a parent, spouse, family member, friend,

Technical Tools

MarketingPublic Relations

At Genworth and CareScout, we're on a mission to simplify and dignify the aging experience.

Responsibilities

~1 min read

→Building and maintaining media lists using tools like Muck Rack, or similar platforms
→Conducting media outreach and supporting efforts to secure interviews, coverage opportunities, and thought leadership placements
→Monitoring news and industry trends to identify timely media opportunities
→Supporting the development of campaigns that promote awareness of long-term care challenges and solutions
→Helping coordinate media interviews and support day-to-day media relations activities
→Tracking, measuring, and analyzing earned media coverage and campaign performance

Currently pursuing or recently completed a bachelor's or master's degree in communications, public relations, marketing, journalism, or a related field
Strong written and verbal communication skills
Familiarity with media or influencer trends (prior experience with earned or social media is a plus!)
Organized, adaptable and eager to contribute in a team environment
Prior internship experience is a plus