Director Commerce Growth

GoDaddy Commerce helps entrepreneurs sell online, in person, and across the workflows that run their businesses. We are looking for a Commerce Growth Director to accelerate adoption among higher-value brick-and-mortar businesses - including retailers, medical and professional offices, automotive businesses, and service providers operating at a power seller scale >$100K.

Owning end-to-end go-to-market strategy and measurable growth outcomes for this segment - from merchant insight and positioning to offers, enablement, experimentation, launches, and demand generation. Working cross functionally you will connect customer truth to commercial execution and the product roadmap.

This is a hands-on growth leadership role. You will interview our merchants, build the first narrative and proof point, train sellers, compose campaigns, inspect performance, and turn customer needs into product priorities.

• →Understand and prioritize the merchant: Build the segment strategy. Define the most attractive use cases, verticals, jobs to be done, buying triggers, and barriers within the $100K-$1M, $1M+ segments. Turn merchant insight into action. Combine interviews, call listening, funnel analysis, competitive research, and win/loss learning into prioritized growth bets and roadmap input
• →Build and activate the go-to-market engine: Lead positioning and messaging. Develop benefit-led positioning and vertical stories beyond savings and free hardware, centered on simpler operations, growth, customer experience, flexibility, and confidence
• →Equip Sales to win by building narratives, qualification frameworks, objection handling, proof points, and seller-learning programs that improve acquisition, seller efficiency, product fit, and field confidence
• →Develop demand generation. Partner with Marketing to turn segment strategy into briefs, audiences, campaigns, content, and landing experiences; stay close enough to performance to refine them quickly
• →Build a disciplined experimentation roadmap. Develop learning agendas and tests across message, channel, offer, onboarding, and seller motion; detail what works and scale it fast
• →Evolve the commerce proposition: Accelerate SaaS growth. Develop the plan to materially increase SaaS adoption and attach, clarifying packaging, feature value, target personas, pitch, and the path to higher-margin recurring revenue
• →Improve pricing and offers. Shape and test pricing, transaction-fee structures, hardware purchase and rental models, credits, and other offers using customer response, conversion, retention, and unit economics
• →Create a connected commerce story. Connect in-person payments with e-commerce and omnichannel journeys and show how GoDaddy's AI-assisted and custom-build capabilities can create the workflows or vertical tools merchants need before integrating payments
• →Deliver end-to-end launches. Lead pricing, positioning, merchandising, purchase-path UX, seller readiness, customer guidance, and post-launch optimization for adjacent products and accessories
• →Operate the business: Own the growth scorecard. Define success measures across adoption, conversion, SaaS attach, product mix, retention, margin, and sales productivity; stay close to customer and seller calls to explain performance and drive rapid improvements
• →Strengthen planning and unit economics. Partner with Finance and Analytics on forecasts, sensitivity analyses, investment cases, and annual plans that connect near-term learning to the next phase of growth
• →Improve readiness and prioritization. Align Sales and self-serve journeys around a coherent offer set, make explicit tradeoffs, and protect capacity for the highest-yield initiatives

• 10+ years in growth, go-to-market, product marketing, commercialization, or a closely related field. Track record of taking a segment or product from insight through measurable adoption in a global organization
• Deep fluency in SMB Commerce, payments, POS, commerce SaaS, Merchant vertical software or adjacent merchant solutions. Able to translate customer realities into clear market opportunities
• Strong commercial judgment across pricing and packaging, offer design, funnel metrics, experimentation, retention, margin, product mix, unit economics and growth tradeoffs
• Customer-led product craft including significant research instincts sharp positioning, compelling proof points, useful seller tools, launch planning, and the ability to turn merchant language into action
• Executive-level communication and cross-functional leadership, with the confidence to create transparency and momentum across Sales, Product, Marketing, Finance, and Analytics while moving between strategy, analysis, writing, training, execution, and thoughtful use of AI

• Omnichannel payments product experience is strongly preferred

We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com.