Principal Product Manager - GoDaddy Capital

GoDaddy is on a mission to empower small and medium entrepreneurs to sell anywhere. GoDaddy Payments plays a key role by enabling GoDaddy customers to accept payments across channels with some of the lowest processing fees in the industry.

As a Principal Product Manager on the GoDaddy Commerce team, you will lead the strategy and development of merchant capital products. You will define the end-to-end experience and platform capabilities that enable GoDaddy customers to qualify for, access, and manage working capital.

You will have the opportunity to build and scale a GoDaddy-controlled capital offering while balancing merchant experience, credit risk, regulatory requirements, and business performance. Your work will directly affect the growth and profitability of GoDaddy Commerce.

• →Define the product strategy, business case, and delivery roadmap for Capital on Us, a GoDaddy-controlled merchant capital offering.
• →Own the end-to-end merchant experience, including discovery, prequalification, application, offers, funding, repayment, renewals, and servicing.
• →Partner with Credit and Risk to develop underwriting models, eligibility policies, decisioning strategies, pricing, and risk guardrails.
• →Evaluate funding and operating models, including warehouse and lending partners, funding capacity, risk-sharing structures, vendor economics, and build-versus-partner decisions.
• →Partner across Engineering, Design, Data, Finance, Legal, Compliance, Operations, and Go-to-Market to prioritize and launch new capabilities.
• →Define and track performance across eligibility, conversion, funding, utilization, repayment, credit losses, portfolio health, merchant outcomes, and financial performance.
• →Develop a deep understanding of GoDaddy customers, merchant financing needs, competitors, and industry trends to identify and prioritize new opportunities.
• →Communicate strategy, decisions, trade-offs, risks, dependencies, and progress to senior leaders and cross-functional partners.

• 7+ years of product management experience building and scaling customer-facing or platform products.
• Experience building credit, lending, merchant capital, or other financial products involving underwriting, decisioning, funding, or portfolio management.
• Demonstrated ability to own a complex product from idea and strategy through delivery, launch, measurement, and ongoing optimization.
• Solid understanding of how customer experience, credit policy, risk management, operations, and unit economics work together in a lending product.
• Experience partnering with Engineering and Data teams to build technically complex platforms, decisioning capabilities, models, and customer experiences.
• Demonstrated ability to lead across Risk, Credit, Finance, Legal, Compliance, Operations, Design, and Go-to-Market teams.
• Strong analytical and communication skills, including the ability to analyze trade-offs, define product economics, make decisions with incomplete information, and explain complex issues to senior leaders.
• Ability to drive clarity, decisions, and execution across globally distributed teams without direct authority.

• Experience building financial products for small businesses or entrepreneurs.
• Experience launching products across multiple markets or regulatory environments.
• Experience integrating third-party financial services into a broader product ecosystem.
• Familiarity with data science or machine-learning applications in credit decisioning, fraud prevention, or personalization.
• Experience using JIRA, QuickSight, FullStory, or similar product-development and analytics tools.

We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.