Senior Director, Demand Generation Marketing

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital is building a focused, integrated go-to-market engine to accelerate growth across our digital and performance marketing services. We’re hiring a hands-on Senior Director of Demand Generation to build and lead that effort, with a clear focus on creating qualified mid-market pipeline. You’ll partner closely with Sales, GTM Operations, Product Marketing, and our agency specialists to develop and execute integrated campaigns that reach the right buyers and turn engagement into sales opportunities.

This is a leadership role for a builder. You’ll set strategy, develop campaigns, analyze performance, and continuously improve results. Success requires strong and creative judgment: knowing which buyers to target, creating compelling offers, and selecting programs that convert marketing investment into qualified pipeline. You should be able to speak clearly about campaigns you personally built, why they worked, the results they generated, and how you adapted when performance fell short.

• →Proven Mid-Market + B2B pipeline generation: 8+ years of relevant demand generation experience, with demonstrated success generating qualified mid-market or enterprise pipeline for complex B2B services or solutions. Must have personally built and optimized campaigns that produced measurable sales opportunities and pipeline.
• →Industry Experience: Multiple years working at an agency or a marketing technology company
• →Deep email marketing expertise: Significant hands-on experience with email marketing, nurture, segmentation, and marketing automation. HubSpot strongly preferred.
• →Analytical discipline: Strong ability to interpret funnel data, design experiments, and optimize campaigns based on pipeline and revenue outcomes.
• →Cross-channel fluency: Hands-on experience planning, launching, and optimizing paid demand generation campaigns, including account-based marketing and channels such as paid search, LinkedIn, and programmatic. Broad understanding of how paid media integrates with SEO/GEO, content, events, and outbound sales to generate qualified pipeline.

• Own demand generation strategy and execution, with accountability for qualified opportunities and sales pipeline.
• Own the demand generation program budget within agreed investment guardrails. Allocate spend across campaigns and channels, manage demand generation vendors and partners, and stop, refine, or scale programs based on qualified pipeline contribution and acquisition economics.
• Develop campaigns targeting priority accounts, industries, and senior decision-makers.
• Partner with Sales leadership and BDRs to coordinate marketing programs, prospecting, and follow-up.

• Own email marketing, audience segmentation, lifecycle nurture, and marketing-led outbound campaigns.
• Leverage HubSpot to build scalable campaigns, automated workflows, and personalized engagement.
• Coordinate executive-branded outreach, marketing emails, and BDR/seller sequences to create a cohesive buyer experience.
• Continuously improve email performance, deliverability, conversion, and pipeline contribution.

• Translate product positioning, client stories, research, and thought leadership into integrated campaigns.
• Coordinate across email, paid media, SEO/GEO, events, partnerships, and outbound sales activity.
• Partner with internal specialists who execute paid media, SEO/GEO, website, and creative work.
• Identify and test new opportunities to reach relevant buyers through targeted channels and distribution.
• Plan and oversee execution of paid campaigns across priority channels, including LinkedIn, paid search, programmatic, and ABM tactics; use performance data to optimize targeting, creative, offers, and investment.

You do not need to be the deepest technical expert on every channel, but you must understand how they work, how to evaluate them, and how to integrate them into a cohesive growth strategy.

• Define and track KPIs focused on qualified meetings, opportunities, pipeline, and revenue contribution.
• Analyze funnel performance, identify conversion gaps, and develop structured A/B tests.
• Evaluate channel effectiveness and recommend changes to campaigns and investment based on results.
• Own campaign automation, including audience segmentation, nurture workflows, email deployment, and campaign quality assurance, supported by a Demand Generation Coordinator. Partner with GTM Operations on CRM integration, lead routing, data quality, and reporting.

• Work closely with Product Marketing and Content to translate differentiated capabilities into compelling campaigns.
• Evaluate offers, messaging, copy, creative, and landing pages for relevance and effectiveness.
• Provide specific feedback to improve campaign content and conversion.
• Identify gaps in commercial content and client proof needed to support demand generation

• Industry Experience: Expertise in marketing to marketers
• Creative judgment: Ability to recognize compelling B2B messaging, challenge ineffective content, and develop campaigns that resonate with target buyers.
• Builder mentality: Comfortable operating in a lean, fast-moving environment, balancing strategic ownership with hands-on execution.