Senior Marketing Manager - Full-Time Project

Goodway Group is seeking an experienced contract Senior Marketing Manager to support our Agency Line of Business (LOB) during a planned team transition. This is a high-impact, full-lifecycle marketing role requiring someone who can operate independently, move quickly, and deliver results across demand generation, content, email marketing, product marketing, and sales enablement. 

You will serve as the primary marketing point of contact for the Agency LOB, working in close partnership with Agency business leaders and the broader Growth team. This role covers the full maternity leave window of a key team member plus an additional buffer period to ensure continuity and a smooth transition. 

• →5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs 
• →Prior experience marketing to or within the agency ecosystem strongly preferred 
• →Proven track record running email marketing and lead nurturing programs in marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent) 
• →Strong product and solutions marketing instincts able to translate complex service offerings into clear, compelling messaging 
• →Hands-on sales enablement experience; comfortable working directly with sales and BD teams 
• →Experience supporting or managing event marketing in a B2B context 
• →Ability to operate independently with minimal ramp time this role requires someone who can assess, prioritize, and execute quickly 
• →Excellent written and verbal communication skills; strong editorial judgment 
• →Comfortable working in a fast-moving environment where priorities may shift 

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If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!  Goodway Group is 70% Female!  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.