Director of Social Commerce

Who we are
We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social-first campaigns or turning a trend into a brand moment.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As our Director of Social Commerce, you'll take full ownership of GoSpooky's social commerce business (affiliate, shop ops and live) end to end. From TikTok Shop to live shopping and beyond, you'll work at the intersection of content, creators, and commerce to drive real results for global brands. This isn't a strategy seat: you're entrepreneurial in execution, building the team, the proposition and the platform as much as directing them. You'll set the commercial and quality bar that makes GoSpooky the best social commerce company in the Netherlands and eventually in Europe.

What you'll do

• Own Social Commerce end to end (affiliate, shop ops and live) with full P&L responsibility
• Lead the build-out of GoSpooky's Merchant of Record proposition, including shipping and handling with our 3PL partner(s)
• Lead the development and execution of high-performing social commerce strategies across platforms like TikTok Shop, Instagram, and YouTube
• Partner directly with GoSpooky's co-founder to set the commercial and quality standard that makes GoSpooky the best social commerce company in the Netherlands and eventually in Europe
• Lead and grow the Social Commerce team (currently 4-5 people across affiliate, shop ops and live), including hiring, development and performance
• With our Speaky Lead, build and scale the Speaky platform and infrastructure that makes live and social commerce genuinely scalable, not a one-off
• Be the senior leader and spokesperson for Social Commerce with clients and platform partners across the Netherlands
• Lay the groundwork (team, model, playbook) to set up Social Commerce in new countries as it proves out here
• Direct the data and tech roadmap Social Commerce needs, and use performance data to drive commercial decisions, not just report them
• Be a member of GoSpooky's leadership team alongside the other craft leads, reporting to our co-founder, Tim
  
  

What we're looking for

• A senior leader with real P&L ownership behind them (10+ years): you know what it takes to run social commerce as a business, not a campaign
• Proven people leader: you've built and led teams of specialists and you know how to develop people while keeping the pace high
• Deep, hands-on knowledge of affiliate, shop ops and live commerce: you understand how each actually works, not just the headline numbers
• Experience running a Merchant of Record model and logistics/3PL partnerships: you understand shop ops beyond the strategy layer
• Genuinely entrepreneurial: you build first, rather than waiting for a brief
• Data and tech fluency: comfortable directing a platform/tech roadmap, not just reading a dashboard
• A natural spokesperson: clients and partners want you in the room, and you're comfortable being the face of Social Commerce externally
• Ambition to build Social Commerce beyond the Netherlands, and the patience to get the model right here first
• Based in the Netherlands, with 3-5 days a week at our Amsterdam office or on-site with clients. We work hybrid, but this is a building role: you'll want to be where the team and the clients are
  

What’s in it for you?

• 25 vacation days, plus flexibility to take additional time off 
• Commuting allowance for both car and public transport 
• Remote working possibilities
• A MacBook for peak productivity 
• Training opportunities to develop your skills and grow with us 
• Healthy communal lunches to keep you fueled 
• Fun events to connect, recharge, and bond as a team 
• Phone allowance
• Unlimited mental health and well-being support via OpenUp 
• A pension plan where GoSpooky contributes a percentage of your salary 
• Dutch classes for international team members 
• 2 extra weeks of paid birth leave/geboorteverlof for partners 
  

Apply for the job
So, do you want to join our team? We’d love to hear from you!   Please note: a valid EU work permit is required for this role.

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.