Senior Product Marketing Manager

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. 

Your Day to Day

As a Senior Product Marketing Manager, GoTo Connect, you will:

• • Own product launches end to end: Lead each launch from planning through release day. Keep marketing and product stakeholders updated along the way.
  • Shape our story: Partner with Product to turn the roadmap into differentiated positioning and market-ready messaging. Drive adoption across Sales, Partners, and Marketing so the market hears one consistent story.
  • Own release marketing: Run a predictable monthly launch cadence from planning to release day, working with cross-functional teams on messaging, timelines and activation plans.

• • Run a monthly "Marketable Moments" calendar: Build and execute a calendar that grows awareness and demand for our UCC/CX products among customers, prospects, sales, and partners.
  • Align teams so everyone is ready on launch day: Work with product, sales, demand gen, and others on messaging, timelines, and activation plans. Keep customer-facing roadmap slides current for sales and CSMs.
  • Shape our story: Create the value proposition, messaging, and positioning for GoTo Connect. Turn feature lists into clear, differentiated messages that resonate with buyers, sales, customers, and press. 
  • Create GTM content and enablement: Produce pitch decks, one-pagers, web copy, blogs, and enablement training. Optimize them for SEO and GEO/AEO. Keep customer-facing roadmap slides current for Sales and CSMs.
  • Build a growing library of proof points: Interview customers and develop case studies and proof points that quantify the value of our solutions.
  • Capture customer stories: Interview customers and build a library of case studies and proof points that show the value of our solutions.
  • Measure and improve: Use analytics to track launch, content, and message performance, then turn the results into recommendations for the next launch.

What We're Looking For 

As a Senior Product Marketing Manager, your background will look like:

• • 4+ years of product marketing, content strategy, or copywriting experience with SaaS products
  • Strong writing, storytelling, and editing skills, including the ability to adapt one product story for different audiences
  • Hands-on experience using AI tools (such as ChatGPT, Claude, or Gemini) to work faster and improve quality and personalization
  • Strong stakeholder management. You can align leadership, sales, product, and demand gen, often without direct authority.
  • Excellent written and verbal communication
  • A proactive, detail-oriented, and creative approach, with the ability to solve problems quickly