GENERAL MANAGER - WBRC

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Are you a high-trust, high-performance leader who inspires deep loyalty and excellence? We’re looking for a General Manager to lead WBRC, the #1-rated news station in Birmingham, Alabama. This isn’t just about managing a station; it’s about leading a powerhouse duopoly (FOX and Telemundo) in a great city, driving innovation across linear and digital platforms, and fostering a culture where people feel truly valued, challenged, and empowered to innovate. If you’re a culture builder who believes in growing the next generation of talent while honoring the excellence of longtime veterans, we want to talk to you.

We’re looking for a General Manager to lead WBRC, the #1-rated news station in Birmingham, Alabama. This isn’t just about managing a station; it’s about leading a powerhouse duopoly (FOX and Telemundo) in a great city, driving innovation across linear and digital platforms, and fostering a culture where people feel truly valued, challenged, and empowered to innovate.

Duties/Responsibilities include, but are not limited to:

* Lead with vision: Direct the overall operations of our Birmingham duopoly/triopoly, ensuring WBRC remains the dominant #1 news leader while growing our FOX and Telemundo presence.
* Drive multi-platform growth: Execute aggressive strategies to grow both linear and digital audience and revenue—because in our world, every screen matters.
* Build a culture of learning: Create an environment where our longtime, excellent employees are empowered to mentor and grow the next generation of sales professionals and journalists.
* Empower your team: Foster a high-trust workplace where team members feel valued and safe to take the creative risks necessary to innovate.
* Own the P&L: Manage all financial aspects of the stations, including budgeting, forecasting, and strategic resource allocation to maximize ROI.
* Connect with Birmingham: Serve as a visible leader in the community, building strong relationships with local leaders, advertisers, and organizations to amplify our local impact.
* Collaborate across Gray: Work closely with corporate leadership and peer stations to share best practices and leverage Gray Media’s national scale.

* Proven GM experience: Prior experience successfully running a television station is preferred (you know the rhythm of the business).
* Revenue & Audience growth: A documented track record of growing revenue and audience across both linear and digital platforms.
* Inspirational leadership: You are a natural culture builder who leads with empathy, urgency, and a deep commitment to employee development.
* Digital-first mindset: You understand that our future is multi-platform and you know how to lead a team through digital evolution.
* Strategic agility: The ability to pivot quickly in a fast-paced media landscape while keeping the long-term vision in focus.
* Strong communication: You can articulate a vision that gets people excited and aligned, from the newsroom to the sales floor.
* Integrity and trust: You lead by example and build the kind of trust that creates lasting, high-performing teams.
* Lead a #1 powerhouse: You’ll be at the helm of the top-rated station in a vibrant, growing media market.
* Innovation at scale: Gray Media is the nation’s largest owner of top-rated local stations—you’ll have the tools and support to lead the future of media.
* Mentorship & Legacy: You’ll lead a team that values both the wisdom of experience and the energy of new talent, creating a true culture of learning.
* Community impact: Birmingham is a great city with a rich history; you’ll play a key role in how this community stays informed and connected.

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBRC-TV/Gray Media is a drug-free company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.