19mo ago

Marketing Lead

United States·San Franciscofull-timelead

OtherMarketing Lead

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Quick Summary

Overview

About Us Greenlite builds AI agents for financial crime teams. Fintechs and banks use Greenlite agents to automate workflows like suspicious activity investigations,

Technical Tools

OtherMarketing Lead

Greenlite builds AI agents for financial crime teams. Fintechs and banks use Greenlite agents to automate workflows like suspicious activity investigations, entity due diligence and regulatory reporting. We're backed by Greylock and already have large banks and public companies using us in production every day. We're amongst the fastest growing enterprise AI companies in the world and we're looking for people who want to help us move even faster.

As Marketing Lead at Greenlite, you'll build and execute our marketing strategy from the ground up, partnering directly with founders to establish Greenlite as the definitive leader in AI-powered financial crime prevention while driving high-quality inbound pipeline. This is a hands-on role for someone who thrives in execution—creating compelling content, building systematic processes, and driving tangible results.

Responsibilities

~1 min read

Develop and implement a content calendar focusing on AI and financial crime prevention topics
Create regular blog posts, whitepapers, and quarterly industry reports
Produce case studies showcasing 3-5 customer success stories within your first six months
Leverage AI to build repeatable systems

Plan and execute 1-2 webinars quarterly on relevant industry topics
Secure speaking slots at 6-8 key financial services and fintech conferences annually
Organize regulat executive roundtables with potential customers and partners
Develop presentation materials and speaking points for founder appearances

Redesign and optimize our website to increase conversion rates
Implement content strategy to improve organic traffic by 30% within 12 months
Manage our LinkedIn, Twitter, and other social media channels with consistent posting

Establish a content repository for easy access to all marketing materials
Develop partner marketing kits to support channel growth
Build ROI calculators and other tools to accelerate sales cycles
Establish a content repository for easy access to all marketing materials

Refine our brand positioning, messaging architecture, and visual identity
Implement attribution tracking to measure marketing contribution to pipeline
Set up dashboards to track key metrics (leads, MQLs, conversions, CAC, etc.)
Manage and optimize marketing budget across channels based on performance

4-6 years of B2B marketing experience in enterprise software or fintech
Proven success running integrated marketing campaigns that generated measurable pipeline
Experience with content creation resulting in engagement rate improvement
Track record of growing website traffic and conversion rates through data-driven optimization
Experience implementing and utilizing marketing tools (HubSpot, Marketo, Google Analytics, etc.)