Display/Paid Social Lead
Quick Summary
Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide,
Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
📍Madrid ~ hybrid setup
Groupon is looking for a hands-on Display / Paid Social Lead who can take over our global paid social engine, elevate the strategy, and lead a five-person team across Meta, Criteo, GDN, TikTok, and more. This is not a maintenance role. This is a “take it, fix it, scale it” role.
You’ll own Meta performance end-to-end, drive Gross Profit within ROAS guardrails, accelerate creative testing, and bring AI-enabled execution into daily workflows. And yes - you’ll work with serious budgets: $1M+ per month. If you thrive in fast data loops, know how to push teams to excellence, and love mixing creativity with analytics, this one’s for you.
- Lead and develop a team of 5 specialists - set KPIs, coach performance, build routines, and reset the way of working.
- Own and execute the global Display & Paid Social strategy across Meta (core), Criteo, GDN, TikTok, Reddit and emerging app channels.
- Balance prospecting/retargeting and identify scalable growth opportunities with feed & category owners.
- Combine hands-on execution (~50% at the start) with long-term strategic leadership.
- Run a structured brief → build → QA → launch workflow with Design and deliver AI-enabled creative production.
- Drive data-led decision making using Tableau , and support app-marketing, AppsFlyer integration and incrementality testing.
- AI & automation (LLMs for briefs, creative iteration, QA; platform automations for alerts/bulk changes).
- Collaborate closely with Revenue, BI, Product, Design and communicate clearly through concise updates and post-mortems.
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Have deep Meta Ads expertise with multi-market, high-spend budgets ≥ $1 M / month
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Have experience in Local Services, marketplaces, or high-volume B2C.
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Know how to lead a team, set standards, and build strong routines.
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Are both analytical & creative - DPA, feed quality, testing mindset.
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Use AI tools daily (ChatGPT, Gemini, AI video tools, automation).
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Have a solid understanding of analytics (Tableau etc.)
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Communicate clearly, push for clarity, and make things happen.
What We Offer
~2 min readListing Details
- First seen
- April 3, 2026
- Last seen
- April 26, 2026
Posting Health
- Days active
- 23
- Repost count
- 0
- Trust Level
- 31%
- Scored at
- April 26, 2026
Signal breakdown
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods, and services at discounted prices.
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Display/Paid Social Lead