Go-To-Market (GTM) Representative

Go-To-Market (GTM) Representative

Overview

We are seeking a highly motivated Go-To-Market (GTM) Representative to drive pipeline generation through a combination of inbound and outbound prospecting efforts. This role is ideal for someone who thrives in a fast-paced environment, enjoys building relationships, and is energized by hitting and exceeding measurable goals.

Key Responsibilities

Prospecting & Pipeline Generation

• Execute a balanced strategy of outbound prospecting (cold calls, emails, LinkedIn outreach) and inbound lead follow-up
• Qualify inbound leads and convert them into booked meetings for the sales team
• Identify and target high-value accounts through research and strategic outreach
• Maintain consistent activity levels to meet and exceed monthly meeting quotas

Meeting & Quota Ownership

• Own a monthly quota for qualified meetings set with target prospects
• Track performance metrics and optimize outreach strategies to improve conversion rates
• Collaborate with sales leadership to ensure meetings meet qualification standards

Events & Conferences

• Represent the company at industry conferences, trade shows, and networking events
• Engage prospects in person and generate new business opportunities
• Conduct pre-show and post-show follow ups to convert conversations into scheduled meetings

Collaboration & Feedback

• Work closely with marketing and sales teams to refine messaging and targeting
• Provide feedback on lead quality, campaign effectiveness, and market trends
• Contribute to continuous improvement of GTM processes and playbooks

Qualifications

• 1–3+ years of experience in a sales development, business development, or GTM role
• Strong communication skills (written, verbal, and in-person)
• Comfortable with both outbound outreach and inbound lead engagement
• Experience using CRMs (e.g., HubSpot) and sales engagement platforms (e.g., Apollo.ai)
• Willingness to travel for conferences and events

Success Metrics

• Monthly quota of qualified meetings set
• Conversion rates from inbound and outbound efforts
• Pipeline contribution and event-driven opportunities

What We’re Looking For

• Self-starter with a results-driven mindset
• Highly organized and able to manage multiple channels of outreach
• Confident, personable, and comfortable engaging prospects both virtually and in person
• Resilient and motivated by hitting targets
• Outgoing personality that can work a room or show floor

What We’re Offering 

• $55,000 base with $90,000 OTE
• Unlimited PTO, within reason 
• Medical, Dental and Vision benefits package