Brand Manager

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $100,200 - $140,300 Comprehensive Benefits Package Annual Bonus Eligibility 401k & Company Match The posted salary range reflects the range the Company reasonably expects to pay for this position. Actual starting salary will be determined based on internal pay equity to promote consistency and fairness across comparable roles, while also considering the candidate’s relevant experience and qualifications. #LI-LF1 Position Summary We are seeking an experienced CPG marketer to join our team as Brand Manager, Artisan Bread, one of Bimbo USA’s most important growth areas. Artisan is a fast-growing platform within Bimbo USA and an important source of growth in the bread category. The Brand Manager will help shape and execute the next phase of growth across the Artisan portfolio, with broad exposure to brand strategy, consumer insights, innovation, integrated communications, commercial strategy and customer execution. This role offers a unique opportunity to develop within an experienced, high-performing marketing team. The Brand Manager will take on meaningful responsibility, gain hands-on experience across the business and learn from teammates with deep CPG expertise. The breadth and pace of the role create an opportunity to quickly build the skills and judgment required to become a well-rounded brand leader. We are looking for a curious, ambitious and highly collaborative marketer who combines strong strategic thinking with a willingness to roll up their sleeves and execute. The ideal candidate is energized by growth, eager to learn, and comfortable operating in a fast-paced environment with high expectations. Key Job Responsibilities Lead brand strategy and planning: Lead the development and execution of the Rustik brand and portfolio strategy within the Artisan category, in close partnership with senior Marketing leadership and cross-functional stakeholders. Translate brand objectives into clear annual priorities, initiatives, and execution plans. Own business performance: Analyze key performance indicators, including sales, market share, profitability, distribution, household penetration, and innovation performance. Identify performance drivers, opportunities, and risks and translate findings into clear action plans. Build Artisan category and consumer understanding: Develop a deep understanding of Artisan consumers, shoppers, customers, competitors, and category dynamics. Leverage consumer, syndicated, customer, and marketplace insights to identify opportunities for Rustik and inform both short- and long-term brand strategy. Drive Artisan innovation pipeline: Partner with R&D, Supply Chain, Manufacturing, Packaging, Sales, and other stakeholders to identify and develop product and packaging opportunities for Artisan, taking initiatives from ideation and consumer validation through commercialization and launch. Lead integrated marketing plans: Lead the development and execution of integrated marketing initiatives that bring the Artisan strategy to life across relevant consumer touchpoints, including advertising, PR, digital and social media, promotions, and in-market activation. Own consumer learning and validation: Lead consumer research and product validation activities for Artisan. Translate consumer feedback and research into actionable recommendations for brand strategy, innovation, product, packaging, communications, and activation. Lead product and competitive evaluation: Oversee product scoring and in-market product evaluation, partnering with appropriate cross-functional teams to identify opportunities to strengthen the consumer experience and competitive position. Drive cross-functional alignment: Serve as the key Marketing partner across strategic cross-functional teams, including Sales, R&D, Manufacturing, Packaging, Finance, Purchasing, Supply Chain, Business Units, and agency partners. Establish clear objectives, decisions, next steps, and accountability for key initiatives. Partner with Sales and Customer teams: Develop compelling selling stories, presentations, and go-to-market strategies that translate the brand's consumer and category strategy into relevant customer opportunities and support distribution and growth objectives. Support strong in-market execution: Partner with Sales, customer teams, Business Units, and other stakeholders to help ensure Artisan strategies and initiatives translate effectively into marketplace execution. Lead brand budget management: Own budget planning, tracking, and invoicing in partnership with Finance, helping ensure marketing investments align with brand priorities. Monitor the competitive landscape: Maintain a strong understanding of competitive activity and broader marketplace developments relevant to the Artisan category. Translate findings into implications and recommendations for Bimbo USA. Participate in key business forums: Represent Marketing in appropriate Key Account, Bakery, Business Unit, and steering discussions, developing and communicating follow-up actions and plans. Willingness to travel approximately 10–15%. Key Behavioral Competencies Strategic Thinking: Connects market, consumer, category, customer, and business insights to shape clear, actionable growth strategies for Artisan. Leadership & Influence: Effectively leads without authority, aligning and inspiring cross-functional teams and agency partners behind brand priorities. Consumer & Customer Focus: Maintains a strong understanding of consumer needs and marketplace dynamics and applies those insights to brand decisions. Collaboration: Builds strong relationships and works seamlessly across functions and agency partners. Curiosity & Growth Mindset: Actively seeks new ideas, consumer insights, marketplace perspectives, and continuous learning opportunities. Accessible and responsible. Ability to develop and complete a series of goals and tactics with minimum supervision. Sharp operator who is creative, resourceful, and solutions-oriented. Highly organized with the ability to manage multiple priorities and projects. Strong at managing priorities, deadlines, and cross-functional deliverables. Aspires to continue building a long-term career in marketing and brand leadership. Leadership Competencies Situational Adaptability: Adapts approach and attitude in real time according to the changing demands of different situations. Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Ensures Accountability: Holds self and others accountable to meet commitments. Manages Complexity: Makes sense of complex, high-volume, and sometimes contradictory information to effectively solve problems. Education and Work History Bachelor’s Degree in Marketing or a related field preferred. MBA preferred. A combination of education, training, and experience that results in demonstrated competency to perform the work may be substituted. 4–5+ years of experience; CPG experience preferred. Experience in social media marketing and analytics. Excellent organizational and written and oral communication skills. Strong analytical skills with the ability to generate business insights from diverse data sources and use those insights to develop compelling recommendations and selling stories. Computer skills and proficiency with Microsoft Word, Excel, and PowerPoint. Proficiency with syndicated data, such as Nielsen or Circana. Working knowledge of marketing plan development and execution. #YOUBELONGATBBU  The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.