Creative Strategist

• Work with product marketing to develop the core creative idea behind product GTM strat and launches, feature drops, and growth campaigns.

• Infuse the thinking behind why this idea will land with this audience, into the strategy/creative.

• Turn positioning and messaging frameworks into concepts that are simple, sharp, and repeatable across channels.

• Pressure-test concepts against user behavior and funnel data before they go into production. Not just "is this a cool idea" but "will this idea change behavior."

• Set the visual direction for campaigns across mood, tone, art direction briefs and partner closely with designers/illustrators/agencies to bring it to life.

• Ensure every visual choice ladders back to the strategic idea, not just aesthetic trend-chasing.

• Conceptualize motion and video concepts from short-form social edits to product demo reels to launch films with a bias toward ideas that work with a fast scroll-thumb, not against it.

• Work with marketing to develop the "big idea" that a product or feature launch is built around. The theme that ties together the landing page, the ads, the emails, the social posts, and the sales enablement into one coherent story.

• Work backward from business goals (adoption, activation, revenue) to figure out what story will actually move those numbers.

• Launch campaigns where the idea is what people remember, not just "the company posted something."

• A growing library of hooks, formats, and concepts that the team can learn from and reuse.

• Leadership sees creative as a growth lever in this org, not a "make it pretty" function, and you're a big reason why.
  

Required:

• A track record of concepts you've developed that shipped and drove a measurable result

• Comfortable reading performance data (CTR, conversion, retention, engagement) and using it to inform creative decisions

• Strong creative<> business instincts

• A real point of view on visual and motion direction

• Deep, current fluency in social and cultural trends

• Experience working cross-functionally with Product, Product Marketing, Design, and Growth/Performance teams.