SEO & Answer Engine Optimization Manager (AEO)

• →Own and evolve GS1 US SEO, AEO, and GEO strategy across the brand website, ecommerce storefront, and other digital properties.
• →Develop strategies that improve visibility across traditional search engines, AI-powered search experiences, answer engines, and large language models.
• →Identify and prioritize opportunities across technical SEO, schema, content, site architecture, internal linking, crawlability, and emerging web standards for AI discoverability.
• →Translate search and customer-behavior data into prioritized optimization roadmaps focused on measurable downstream impact.
• →Build dashboards, recurring reports, and analyses that connect organic and AI-driven search with engagement, conversions, ecommerce performance, and other business results.
• →Define and monitor traditional SEO and emerging AEO and GEO measures, including prompt visibility, citations, mentions, share of voice, AI referral traffic, and conversion quality.
• →Present performance, insights, risks, and recommendations clearly to marketing leaders and cross-functional stakeholders.
• →Partner day to day with internal teams, agencies, developers, content owners, ecommerce partners, and technology partners to move initiatives from analysis through implementation.
• →Document requirements, monitor execution, and validate that SEO, AEO, and GEO recommendations are implemented accurately, consistently looping back to monitor performance changes.
• →Follow established planning and workflow processes while identifying opportunities to improve efficiency, quality assurance, reporting, and scalability.

• 8 to 10 years of relevant professional experience managing SEO strategy, execution, and performance.
• Deep expertise in modern SEO, including technical SEO, on-page optimization, content strategy, site architecture, structured data and schema, internal linking, intent research, crawling, and indexing.
• Strong knowledge of emerging AEO and GEO best practices to enhance traditional and AI/LLM visibility.
• Demonstrated ability to look beyond rankings and traffic and connect search performance to engagement, conversion, revenue-related activity, and business outcomes.
• Strong data analysis, reporting, and data-storytelling skills, with experience transforming complex findings into clear recommendations.
• Hands-on experience with SEO platforms such as Conductor, SEMrush, Moz, or comparable tools.
• Strong working knowledge of Google Analytics 4, Google Search Console, Looker Studio, or comparable analytics and visualization tools.
• Ability to communicate technical and analytical concepts to both technical and non-technical audiences.
• Strong operational and project-management skills, attention to detail, a solutions-oriented mindset, and the ability to manage multiple initiatives across teams and partners.

• Self-starter who takes ownership, sets priorities, and drives initiatives forward with minimal direction.
• Curious but focused: keeps pace with fast-changing search, AEO, and GEO developments and tests new ideas while staying tied to business priorities.
• Collaborative partner who builds strong relationships with cross-functional teams, agencies, developers, and content owners and shares credit and knowledge openly.
• Problem solver who diagnoses root causes, weighs trade-offs, and turns ambiguity into clear, practical next steps.
• Accountable and results-oriented, with a commitment to quality, learning from outcomes, and continuous improvement.

• Agency experience and/or experience managing agency partners.
• Ecommerce, conversion rate, and/or user experience (UX) optimization experience.
• Knowledge of web development concepts, code languages, and technical debt reduction best practices.
• Experience analyzing visibility, traffic, and conversion performance across channels, leveraging analytics and other relevant datasets to uncover insights and inform strategy.

The successful candidate will increase the business impact and drive incremental growth of organic and AI-driven search by improving how GS1 US content is discovered, understood, cited, visited, and converted. You will establish clear priorities, reliable measurement, and effective cross-functional execution while continuously improving the processes used to deliver the work.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.