Brand Manager- Adult vaccines

• Manage the brand, aligning with business goals and regional market demands.
• Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability.
• Develop and execute strategies to strengthen brand equity, market positioning, and product performance.

• Develop and implement differentiated brand strategies to build competitive advantage.
• Drive consistent, impactful, and customer-centric brand messaging across relevant communication channels.
• Translate market and customer insights into actionable brand strategies and initiatives.

• Develop short- and long-term brand plans to deliver market share, sales, and growth objectives.
• Analyze sales performance, market trends, and customer insights to refine strategies and maximize brand potential.
• Identify growth opportunities and recommend actions to improve product performance.

• Develop innovative communication strategies tailored to healthcare professionals and/or patients.
• Lead the development and execution of in-clinic and out-of-clinic campaigns to strengthen product visibility, engagement, and disease/product awareness.
• Partner with creative and media agencies to develop compelling, insight-led communication and campaign assets.
• Leverage digital and omnichannel platforms to enhance customer engagement and campaign effectiveness.

• Conduct regular competitor and market analysis using IQVIA/IMS, SMSRC, and other relevant market intelligence sources.
• Translate market intelligence into actionable insights to identify opportunities, anticipate threats, and strengthen competitive positioning.
• Track emerging market, customer, and competitor trends to inform brand strategy.

• Partner with cross-functional stakeholders to develop and execute the annual brand and marketing plan.
• Drive timely execution of marketing initiatives in line with strategic priorities and business objectives.
• Evaluate campaign effectiveness and leverage data and insights to continuously improve marketing impact.

• Collaborate closely with Sales, Medical, Regulatory, Market Access, and other key stakeholders to drive brand performance.
• Provide product, market, and competitive insights to support effective sales force execution.
• Develop and deliver relevant product and brand training to strengthen sales team capability.

• Manage the brand marketing budget and optimize allocation of resources across initiatives.
• Track marketing spends, assess ROI, and ensure effective utilization of resources.
• Balance investment across channels and initiatives to maximize business impact.

• Marketing Strategy & Execution
• Data-to-Insights
• Digital & Omnichannel Fluency
• Marketing Campaign Planning & Execution
• Marketing Measurement & Analytics
• Market & Competitive Intelligence
• Scientific Literacy
• Customer & Consumer Understanding
• Cross-Functional Stakeholder Management

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process.

Please contact our Recruitment Team at IN.recruitment-adjustments@gsk.com to discuss your needs.

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