Brand Manager Oncology & Specialty Care

Job Purpose

Lead brand strategy and execution for oncology and specialty care in Morocco while working closely with medical, sales, market access, and external partners to turn insights into practical plans that improve patient care.This role offers strong opportunities to grow your commercial skills, influence patient outcomes, and contribute to GSK’s mission of uniting science, technology and talent to get ahead of disease together. 

Key Responsibilities:
In this role, you will be responsible for the following:

• Build and deliver brand and lifecycle plans for oncology and specialty care tailored to the Morocco market.
• Lead Launch readiness plans and business cases to introduce GSK pipeline in Oncology & Specialty care.
• Design and run integrated omnichannel campaigns for healthcare professionals and stakeholder groups. 
• Translate market, clinician and patient insights into concrete actions that improve access and outcomes. 
• Work cross-functionally with medical, market access, sales and agencies for aligned execution and successful launches.
• Equip field teams with training, materials and tools to support correct patient identification and appropriate use. 
• Track brand performance, manage budget and report key metrics to inform decisions.
• Ensure compliance with GSK’s internal policies and local regulatory requirements in all marketing activities.
• Lead demand analysis and ensure accurate forecasting for portfolio.
• Drive excellence in execution, leveraging insights and innovation to optimize marketing campaigns tailored to the oncology/specialty care market.
• Assess quality and risks related to the business, including risk mapping and business continuity plan.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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