Director, Market Access Strategy, Access Optimization Lead (Oncology)

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  Serve as the market access strategy lead for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.

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  Act as the primary Market Access representative on the IBCT, shaping brand strategy and ensuring access considerations are embedded in core commercial decisions, launch plans, lifecycle planning, and performance discussions.

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  Develop and own the near-, mid-, and long-term market access strategy, including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through.

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  Lead the development of the brand’s access perspective within the integrated brand plan, annual operating plan, and long-range strategic planning.

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  Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve the value proposition, evidence needs, strategic priorities, and tactical plan.

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  Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate choiceful tradeoffs across investments, GTN implications, customer strategies, and launch/lifecycle priorities.

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  Shape the oncology access journey for the brand, identifying critical barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.

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  Lead cross-functional alignment around access strategy and ensure the broader market access matrix is coordinated against the most important business priorities.

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  Provide clear and timely access guidance to brand and senior leadership on competitive events, reimbursement changes, payer and provider dynamics, organized customer trends, and emerging risks/opportunities.

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  Inform the development of customer-facing resources, evidence communication, segment strategies, and field guidance to ensure the market access strategy is translated into meaningful action.

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  Support launch readiness and lifecycle optimization for new brands, new indications, and portfolio priorities within oncology.

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  Build strong relationships across the organization and serve as a trusted strategic advisor on oncology market access issues.

• Bachelor’s degree

• • Advanced degree (e.g., MBA, MPH, MS, PharmD)

  • Experience in oncology market access

  • Experience supporting oncology launches, relaunches, and/or new indication launches

  • Strong understanding of oncology reimbursement and access dynamics, including buy-and-bill, specialty pharmacy, specialty distribution, provider economics, and patient support models

  • Strong strategic thinking, communication, and influencing skills, including the ability to influence without authority

  • Experience with Commercial, Medicare, Medicaid, hospital / IDN / health system, and organized customer strategy

  • Experience navigating CMS policy, coding, reimbursement, medical benefit dynamics, and oncology-specific access barriers

  • Experience with 340B, site-of-care dynamics, and provider channel strategy

  • Demonstrated ability to synthesize quantitative analysis and qualitative insight into strategic recommendations

  • Experience making tradeoff decisions across competing initiatives, finite budgets, and GTN / access investment considerations

  • Strong executive communication and presentation skills

  • Experience managing agencies, third-party vendors, and strategic projects

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Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

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