Product Marketing Lead

Hadrian is building autonomous factories to reindustrialize America. By combining AI, advanced software, robotics, and full-stack manufacturing, we help aerospace and defense companies build rockets, satellites, aircraft, ships, and other mission-critical systems up to 10x faster and at significantly lower cost.

As Hadrian's first product marketer you will drive how the market understands what we build and the impact it has. You'll work closely with Brand, Federal, Sales, Recruiting, and Hadrian leadership. This is a new function that you will have the opportunity to help shape from the ground up.

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  Set the positioning for every Hadrian offering: what we call it, who it’s for, and why it beats the alternatives. Embed with our engineers and customers until you can make the technical case to a customer’s engineering team as well as their executives.

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  Translate technical differentiation into mission impact. Make the copy, media, and products that show what our offerings do and why they matter. Find the proof in schedule, quality, and throughput, keeping positioning connected to customer results.

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  Equip every team that carries Hadrian's story with the narratives, competitive positioning, and product demos they need. Bring back what lands and use it to sharpen the story and inform the product.

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  Build the product marketing team: hire the specialists who join you, and develop a bench of design, video, and writing contractors you can call on.

• 5+ years at companies with technically complex products, with demonstrated experience defining their positioning and go-to-market. You learn complex systems quickly and turn them into clear, credible narratives. Engineers trust your technical explanations, whether they work here or at a customer. Your path may run through product marketing, technical marketing, engineering, or technical design.

• AI-native, and relentless about it. We're looking for a ridiculously high-pace, high-agency marketer who uses AI to compress everything: research, writing, design, and production. You can show us concretely how AI already makes you multiples faster, and you're hungry to push it further.

• Full stack across the craft. You write sharp copy and design strong slides, diagrams, and product graphics yourself, reaching for whatever medium best conveys the message. You have the taste to direct designers and video editors when the work calls for a specialist.

• High-agency builder. You've been first or early in a function, found what was missing, and built it without waiting for a brief. You have a portfolio of work you personally made and can tell us which parts were yours.

• Driven by the mission and the tempo. Rebuilding the industrial base matters to you, and you care about shipping at the pace our customers and teams need.

• Experience in manufacturing, aerospace, defense, robotics, or industrial hardware, including selling to government customers or large primes.

• A background in engineering, industrial design, or technical design.

• A track record of content and positioning you can tie to business outcomes, such as pipeline, closed deals, or hires.

• Video editing, motion design, or 3D skills.

• Experience hiring contractors and growing a team around your work.

To conform to U.S. Government export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen or national, lawful permanent resident, protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.

Hadrian uses AI-assisted tools in our recruiting and hiring processes to help our team work more efficiently. This may include tools that help organize and analyze recruiting data, as well as an AI-powered notetaker that can record and transcribe interviews and help coordinate feedback. These tools support our team and are not used to make hiring decisions. All candidate evaluations and hiring decisions are performed by humans. If an interview will be recorded, you will be notified in advance and may opt out at any time with no impact on your candidacy. Candidate data processed through these tools is subject to the same protections described in our Privacy Policy.

Hadrian will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable laws. We do not ask about criminal history on our application, and we do not consider criminal history before making a conditional offer of employment.

Hadrian does not unlawfully discriminate on the basis of race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, marital status, mental status, physical disability or any other legally protected status. When necessary, the Company also makes reasonable accommodations for disabled candidates and employees, including for candidates or employees who are disabled by pregnancy, childbirth, or related medical conditions.