Paid Media Specialist

Paid Media Specialist

Haymarket Media, Inc. is seeking a Paid Media Specialist to join the Campaign Performance / PPC team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

Reporting to the Paid Media Director, the Paid Media Specialist executes, monitors, and optimizes paid digital media campaigns across Haymarket brands, including Medical Communications, NACE, myCME and PRI. This role manages campaign setup, quality assurance, audience targeting, performance analysis, and budget tracking across multiple paid media platforms. Working closely with PPC, Campaign Performance, and cross-functional teams, the specialist helps drive campaign performance, meet learner participation goals, maintain quality standards, and maximize return on advertising spend.

Responsibilities:

• Execute, manage, and quality-check paid media campaigns across platforms including Google Ads, Facebook Ads Manager, and other native, search, display, programmatic, and social advertising channels.
• Monitor daily campaign performance, manage campaign start and stop schedules, set up article sponsorships, upload and download audience targeting lists, and implement retargeting initiatives.
• Analyze PPC performance to identify underperforming campaigns and implement optimizations to improve results.
• Maintain accurate campaign tracking logs, performance reports, and budget trackers to document campaign changes, monitor key performance indicators, and support data-driven decision-making.
• Develop and update digital advertising creative assets, including banner ads and promotional materials, using tools such as Canva and applicable platform-specific creative tools.
• Collaborate with Medical Communications, NACE, myCME, and other internal teams to share campaign insights, support marketing strategies, and ensure campaigns meet performance goals and quality standards.
• Support monthly budget forecasting.

Skills and Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3+ years of hands-on experience with Google Ads, Facebook Ads Manager, programmatic advertising, and paid media campaign execution is preferred, with proficiency in Microsoft Excel, Google Sheets, PowerPoint, and Google Slides. 
• Familiarity with Looker and Google Analytics, or the ability to learn new analytics and reporting platforms quickly.
• Strong analytical and organizational skills to analyze campaign performance, identify trends, execute data-driven optimizations, and manage multiple complex projects simultaneously.
• Excellent communication and problem-solving abilities, with sharp attention to detail, proactive ownership, and a track record of collaborating effectively across teams to deliver accurate, high-quality campaigns.

What We Offer:

• A competitive compensation package
• The salary range for this position is $60,000-$65,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
• Paid annual vacation, holiday and sick time off
• Comprehensive health plans including medical, dental and vision
• Competitive 401(k) investment options and generous company matching program
• Life insurance
• Commuter benefits
• Employee referral awards
• Tuition reimbursement
• Training opportunities through industry-recognized programs
• A creative and passionate workplace and a fun, collaborative team environment
• Three Week “Work from Anywhere” benefit, to ensure work life balance

About Haymarket:

Haymarket Media, Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor, Dermatology Advisor, and MPR (Medical Professionals Reference) among a portfolio of HCP-focused, specialty-specific websites, as well as the esteemed business media titles including PRWeek, MM+M (Medical Marketing and Media), Campaign and McKnight’s Long-Term Care News.

Haymarket Media, Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands. Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally. As a Certified B Corporation, we’re proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

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When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through LinkedIn.

You can view our open positions on our website US careers section: www.Haymarket.com

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