Sr. Marketing Analyst: Personalization Lead

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UPS Digital Experience is seeking a Sr. Marketing Analyst: Personalization Lead to drive the strategy, planning, and execution of personalization initiatives across the digital customer experience. This role serves as the bridge between business priorities and delivery, helping advance personalization capabilities that improve customer experiences and drive measurable business impact.

The Personalization Lead partners with cross-functional teams to create alignment, coordinate execution, and bring personalization initiatives from concept through activation and optimization. The ideal candidate thrives in ambiguous environments, brings structure to complex challenges, and delivers results through influence, collaboration, and strong program leadership.

• Translate business objectives, customer needs, and strategic priorities into actionable personalization roadmaps and delivery plans.
• Lead end-to-end execution of personalization initiatives, independently aligning stakeholders and managing dependencies to drive delivery
• Proactively drive decisions through creative problem solving, surface and resolve risks, dependencies, and blockers across concurrent workstreams

• Identify opportunities to improve customer journeys, reduce friction, and enhance engagement across key digital touchpoints.
• Use customer insights, analytics, and experimentation to inform personalization strategy and improve performance
• Develop experience strategies that drive customer acquisition, adoption, retention, and loyalty.

• Partner with Product, Engineering, and Technology teams to advance personalization capabilities and supporting platforms
• Evaluate new tools, technologies, and AI-driven capabilities that improve customer experience, operational efficiency, or measurement

• Monitor initiative results and program financial health, identifying risks and opportunities that require action.
• Support the definition of success metrics and measurement frameworks to evaluate performance.
• Analyze customer behavior and experiment results to identify optimization opportunities.

• Build effective partnerships with internal teams, external vendors, and technology partners to accelerate execution, delivery, and business results.
• Bring structure and clarity to ambiguous requests by translating uncertainty into actionable plans, resolving roadblocks, and making decisions that drive initiatives to completion without prompting.

• Bachelor's degree in Marketing, Digital Experience, Business, Human-Centered Design, UX, or a related field.
• 3+ years of experience in digital experience, customer experience, marketing, analytics, program management, personalization, or related disciplines.
• Proven ability to independently manage initiatives through delivery, proactively identifying risks and communicating status without prompting.
• Experience leading cross-functional programs or initiatives from planning through execution.
• Experience working cross-functionally with Marketing, Product, Technology, Design, and Business stakeholders.
• Demonstrated ability to assess competing priorities, make sound decisions, and solve complex business problems with limited direction.
• Experience utilizing analytics and customer insights to drive improvements in digital experiences and business outcomes.
• Excellent communication, presentation, and project management skills.

• Experience with Adobe Experience Manager (AEM), Adobe Journey Optimizer, Adobe Analytics, or comparable digital experience platforms.
• Familiarity with data-driven decision approaches, customer experience frameworks, personalization strategies, and experimentation programs.
• Experience managing agencies, consultants, and external technology partners.
• Knowledge of AI-powered personalization, customer journey orchestration, and emerging digital experience technologies.

This is a hybrid position which requires being in office at our Alpharetta, Georgia, location 4 days a week.

Employer will not sponsor visas for position.

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.