7mo ago

Performance Creative Strategist

RemoteFull-Timemid

MarketingOtherCreative StrategistPerformance Creative Strategist

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Quick Summary

Key Responsibilities

Collaborate with Account and Growth teams to deliver creative strategies that drive measurable results for high-growth apps and consumer tech brands.

Technical Tools

MarketingOtherCreative StrategistPerformance Creative Strategist

About Headlight

Headlight is a full-stack performance marketing agency built by in-house growth leaders. We partner with ambitious companies to drive hyper-growth through data fidelity, rapid creative testing, and a relentless customer-first focus. Our team bridges the worlds of growth, creative, and analytics to unlock new levels of performance for leading app and consumer tech brands.

About the Role

We’re seeking a Performance Creative Strategist to join our growing Creative team. In this role, you’ll combine sharp copywriting, creative direction, and performance insight to launch, test, and scale winning ad campaigns. You’ll be the connective tissue between designers, media buyers, and data analysts, ensuring that our creative output not only looks good but also performs at the highest level.

This position is ideal for someone who thrives at the intersection of art and science—capable of writing persuasive ad copy, guiding designers with strategic clarity, and pulling insights from performance data to inform the next wave of creative testing.

Responsibilities

- Client Impact: Collaborate with Account and Growth teams to deliver creative strategies that drive measurable results for high-growth apps and consumer tech brands.

- Data-Driven Strategy: Analyze campaign performance metrics, distill insights, and translate data into actionable creative testing roadmaps.

- Creative Coordination: Partner closely with designers to concept, brief, and produce ad creative that scales across multiple formats and platforms.

- Copywriting: Write high-converting ad copy across social, search, and display campaigns with a focus on clarity, persuasion, and brand alignment.

- Market Research: Stay ahead of cultural trends, competitive landscapes, and category insights to inspire fresh creative strategies.

- Platform Expertise: Develop strategies tailored to the nuances of major platforms, including Facebook, Google, TikTok, YouTube, and more.

Qualifications

- 3–5 years experience in performance creative strategy, copywriting, or growth marketing.

- Strong portfolio of ad copy and creative strategy work.

- Proven ability to collaborate with designers and cross-functional teams.

- Comfortable interpreting performance data and making creative recommendations.

- In-platform experience with all major ad platforms (Meta, Google, TikTok, YouTube).

- Experience in apps or consumer tech highly preferred.

- Familiarity working within detailed brand guidelines and design systems

- Ability to speak the language of both brand and performance marketing stakeholders

- Excellent written and verbal communication skills; organized and detail-oriented.