Brand Launch & Preschool Expansion Intern

Description

• Help develop a new name, logo, messaging, and visual identity for our preschool programs, emphasizing kindergarten readiness.
• Build a dedicated preschool website using Wix.
• Develop a communications plan to introduce the new brand to school districts, families, and community stakeholders.
• Create marketing materials, presentations, brochures, and digital content.
• Research competing preschool brands and identify opportunities for differentiation.
• Help coordinate the launch of the new brand.

• Support outreach to school districts in Dutchess, Monroe, and Broome counties to explore launching 3-K programs in conjunction with New York State's childcare expansion pilot initiative.
• Research potential school district partners and identify opportunities to establish preschool classrooms within existing school buildings.
• Develop outreach emails, presentations, and informational materials for school district administrators.
• Coordinate communications and follow-ups with prospective district partners.
• Help communicate the benefits of school-based 3-K programs, including kindergarten readiness, early integration into the school community, and a natural pathway into district UPK programs.

Requirements

• Current college student, graduate student, or recent graduate preferred.
• Coursework or experience in marketing, branding, communications, business development, or a related field.
• Strong writing, communication, creative thinking, and organizational skills.
• Familiarity with Wix, Canva, and digital marketing tools.
• Comfortable conducting research and communicating professionally with school district administrators.
• Ability to work independently and manage multiple projects.
• Interest in early childhood education is a plus.