Content Strategy Lead (TEMP-to-HIRE)

iCrossing is a Hearst-backed marketing and technology partner built for how brands grow today. As outcomes architects, we bring together strategy, media, experience, engineering, data, and AI to build connected digital systems that improve performance, strengthen customer experiences, and support measurable business growth.

Our work is grounded in data-backed strategy, modern digital visibility, and connected execution. We help brands perform now while transforming for what’s next, designing the platforms, content, media, and operating models that help them move faster, learn smarter, and scale what works.

At iCrossing, you’ll work with teams across marketing, technology, and experience to solve complex client challenges with strategic breadth and executional depth. As part of Hearst, we combine agency agility with access to powerful data, insights, audiences, content, and technology capabilities.

1. →Strategic Vision & Portfolio Leadership
   • Define content vision and multi-year roadmaps for enterprise accounts, aligning to business transformation goals.
   • Own content strategy outcomes across a portfolio ensuring consistency, quality, and strategic coherence.
   • Assess client content maturity and architect the path from current state to future-state capabilities.
   • Shape how content integrates with broader experience, brand, and technology strategies.
2. →Methodology, Standards & Practice Development
   • Develop and evolve content strategy methodologies, frameworks, and reusable assets for the practice.
   • Establish quality standards and governance models that scale across clients and teams.
   • Drive innovation in AI-enabled content operations defining where automation adds value and where human judgment is essential.
   • Create thought leadership content and contribute to business development materials.
3. →Client Advisory & Account Growth
   • Serve as trusted advisor to senior client stakeholders (VP, C-suite) shaping content as a business lever.
   • Lead strategic conversations: uncover business objectives, identify content opportunities, build the case for investment.
   • Identify and pursue account expansion opportunities new workstreams, capabilities, or long-term partnerships.
   • Translate content strategy impact into business language: revenue, efficiency, risk reduction, customer value.
4. →Cross-Functional & Organizational Leadership
   • Lead cross-functional alignment across SEO, Brand, Technology, CX, and Analytics at the portfolio level.
   • Represent content strategy in leadership forums influencing resourcing, prioritization, and go-to-market.
   • Resolve escalations and navigate complex stakeholder dynamics across client organizations.
   • Champion content strategy's value internally building understanding and demand for the discipline.
5. →Team Development & Mentorship
   • Mentor and develop content strategists building craft skills, strategic thinking, and client leadership capabilities.
   • Provide senior review and quality assurance on high-stakes deliverables.
   • Shape staffing and resourcing decisions for content strategy engagements.
   • Foster a culture of continuous learning, knowledge sharing, and craft excellence.
6. →Measurement, Insights & Business Impact
   • Define measurement frameworks that connect content performance to business outcomes.
   • Build executive-level narratives from data what's working, what's not, and where to invest.
   • Use insights to inform strategic pivots and demonstrate ROI to client leadership.

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.

Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.

Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.

Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.

Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.

Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.