8mo ago

Manager, Audience Growth

United States·New YorkHybridmid

OtherManager

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Quick Summary

Overview

Manager,

Technical Tools

OtherManager

Responsibilities

~1 min read

→Develop and execute data-informed strategies to grow first-party audiences across email and SMS
→Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
→Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
→Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
→Enhance on-site lead generation tools and placements to maximize registration and engagement
→Own reporting and dashboards to track acquisition, engagement, and conversion performance
→Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
→Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices

Requirements

~1 min read

5+ years of experience in audience development, growth marketing, CRM, or digital marketing
Demonstrated success growing first-party data through registration and email acquisition
Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
Understanding of paid media strategy and lifecycle marketing a plus
Strong communication skills and ability to translate data into clear, actionable insights
Highly analytical, creative, and collaborative with a test-and-learn mindset
Hybrid role based in NYC; in-office presence required 4 days per week

What We Offer

~1 min read

✓Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.

✓Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.

✓Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.

✓Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.

✓Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.

✓Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.